The document discusses the viral growth of several apps and websites created by Ed Baker and Friend.ly, including Friend.ly which achieved over 10 million installs in 4 months and 5 million installs in 5 weeks. It provides an example viral loop for the app Send Hotness and concludes by asking if there are any questions.

1. “Poor Media” SMASH Summit May 12, 2010 Ed Baker Friend.ly

3. Example Viral Loop (Send Hotness) (Send Hotness)

4. Questions?