Social Commerce 101 - From Conversations to Sales

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An overview of social commerce How the traditional purchase funnel has changed The basic elements of your social commerce toolkit How to use social commerce to generate prospects, convert buyers and harness brand advocates Five things you can do today to kick start your social commerce efforts

Business Technology

Social Commerce 101:
From Conversations to Sales

#soco101

What We’ll Cover
• Social commerce: what is it?
• The purchase funnel: then and now
• Your social commerce toolkit
• How to use social commerce to drive business and buzz
• Five things you can do today

#soco101

Digital Strategists by Day, Masked Avengers by Night

Diane Walter John Cilli
@walterama @cilli

#soco101

New truths for brands:
• Talking at consumers is no longer an option
• Must provide a forum for conversation
• Authentic participation drives advocacy

#soco101

People Trust People…
Not Brands

#soco101

Media Ain’t What it Used to Be:

Earned
Earned

Owned
Paid
Paid

Owned

2009 2012

#soco101

Content and Social Marketing’s Impact

#soco101

The Social Commerce Funnel
PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /
ADVOCACY

SOCIAL SHARING IN STORE TECHNOLOGY

#soco101

Why Should You Care?
• Sharing and recommendations drive sales
• Socially engaged consumers spend more

#soco101

The Basic Social Commerce Toolkit:
• Product
• Platforms
• Participation

#soco101

Case Study: NoseFrida the Snotsucker

#soco101

Product Platforms
Case Study: Stitchagram

Participation

= EARNED MEDIA

#soco101

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