2011: Realign Your Digital Strategy for a Smarter, Faster World
Moms Will Share More for the Right Email Offer
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2. Eight in 10 moms indicated they want to receive offers and information from preferred brands via email.
3. Nearly 50 percent of respondents said they tend to read email with time-sensitive subject lines, such as “50% Off Today Only,” first.
4. Nearly 73 percent of respondents indicated they might make a special trip to the store after receiving an email containing a coupon or promotion.
5. More than 63 percent said they print coupons for brands they use or want to try so they have it for their next trip to the store.Overall, the survey results indicate that brands need to understand moms’ desires and to provide more personalized content. Understanding this ever-important demographic’s preferences will make email communications more effective and build trust that results in a stronger consumer – brand relationship.<br />About Brunner<br />Brunner is a $200 million independent advertising agency with approximately 200 employees and offices in Pittsburgh, Atlanta, and Washington, D.C. The agency provides a broad range of services in research and planning, branding, advertising, digital marketing, one-to-one marketing, public relations, promotion, and design services to clients, such as Bob Evans, Heinz, Cub Cadet, Eaton Corporation, CONSOL Energy, GlaxoSmithKline, GNC, Philips Healthcare and Huffy. In addition to being a Top 75 U.S. ad agency, Brunner ranks among the Top 75 digital marketing firms in the country.<br /># # #<br />