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Smart Commute Initiative Implementing a Regional Workplace-based TDM Program through TMAs and a Two-tiered Structure
[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ryan Lanyon Brian Shifman Project Director Executive Director Smart Commute Association Smart Commute - North Toronto, Vaughan
Background - Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background - Travel Demand ,[object Object]
Background - Smart Commute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background – Smart Commute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two-tiered Model + Smart Commute Association
Two-tiered Model - Governance SC Hamilton SC Halton SC Mississauga SC Brampton-Caledon SC North Toronto, Vaughan SC Northeast Toronto SC 404-7 SC Central York SC Durham City of Hamilton Halton Region City of Mississauga Peel Region City of Toronto York Region Durham Region
Two-tiered Model - Governance
Two-tiered Model - Responsibilities ,[object Object],[object Object],[object Object],Research and Development ,[object Object],[object Object],[object Object],[object Object],Monitoring and Evaluation ,[object Object],[object Object],[object Object],[object Object],Commuter Services ,[object Object],[object Object],Marketing and Education TMA (Local tier) SCA (Regional tier) Activities
Two-tiered Model – TMA Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization and Consistency ,[object Object],[object Object],[object Object]
Customization and Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization and Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],CH2M HILL Dillon Consulting ING DIRECT Local Implementation: Smart Commute  North Toronto, Vaughan (NTV)
Smart Commute NTV Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bike event at York University ‘ Unlock Gridlock’  fair at Enbridge
Adding ‘green value’ to business ,[object Object],[object Object],[object Object],Members of the Vaughan Chamber of Commerce with Ontario Transportation Minister Donna Cansfield at Smart Commute NTV’s ‘Getting Vaughan Moving’ event Source: Marketing/Ipsos Reid poll, 2007
[object Object],[object Object],[object Object],[object Object],Employee Support for Smart Commuting:   Short Trips - Opportunities for Walking and Cycling:   -Results from employee surveys at nine  of Smart Commute NTV’s partners (~1400 respondents) ,[object Object],[object Object]
Local Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Two-Tiered Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results – Across GTAH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cars off the Road
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Questions? Ryan Lanyon Brian Shifman Project Director Executive Director Smart Commute Association Smart Commute NTV [email_address] [email_address] 416-338-0498 416-650-8059 866-658-9890

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Smart Commute Initiative: Implementing a Regional Workplace-based TDM Program through TMAs and a Two-tiered Structure

  • 1. Smart Commute Initiative Implementing a Regional Workplace-based TDM Program through TMAs and a Two-tiered Structure
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  • 8. Two-tiered Model + Smart Commute Association
  • 9. Two-tiered Model - Governance SC Hamilton SC Halton SC Mississauga SC Brampton-Caledon SC North Toronto, Vaughan SC Northeast Toronto SC 404-7 SC Central York SC Durham City of Hamilton Halton Region City of Mississauga Peel Region City of Toronto York Region Durham Region
  • 10. Two-tiered Model - Governance
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  • 31. Questions? Ryan Lanyon Brian Shifman Project Director Executive Director Smart Commute Association Smart Commute NTV [email_address] [email_address] 416-338-0498 416-650-8059 866-658-9890

Hinweis der Redaktion

  1. Doesn’t work on many levels Can’t build enough lanes to accommodate all the traffic Not all jobs are downtown Followed by support for Smart Commute 404-7
  2. Introduction -Not-for-profit Transportation Management Association (TMA) -Formed in 2001 – 1 st in Ontario, one of first in Canada; 1 st University-based TMA in Canada -Public-private partnership -Works with businesses, transit agencies, governments, non-profits to implement Transportation demand management (TDM) solutions in North Toronto and Vaughan -TMA encourages TDM through ETR – i.e., reduction in SOVs and traffic congestion; improve air quality -TDM Programs/services and advocacy facilitate long term change of modal split towards alternatives to Single Occupancy Vehicle (SOV) -Part of a broader network of TMAs across the GTAH, under the Smart Commute Association (SCA) umbrella 1) Social Marketing: -awareness (e.g., transit) -attitude (e.g., carpooling) -behaviour (e.g., cycling) 2) For moving people out of their SOVs = “drivers” = incentives and disincentives Business = bottom line, ethos for environmental issues - Corporate Social Responsibility Individuals = time, cost ($2000/yr savings on gas due to carpooling), reduce footprint, infrastructure, support from workplace (e.g., vanpooling, tele-commuting)
  3. Carrots and Sticks -Amsterdam 37% by bike = modal share because of heavily taxed vehicles and cycling only lanes
  4. Support for Smart Commuting Results from 9 of Smart Commute NTV’s partners: Universal Workers Union, Dillon Consulting, CH2M HILL, ING DIRECT, Enbridge, TRCA, Knoll, sanofi pasteur, and Env. Canada- Tor. (with an overall total of 1,400 respondents), show the following (Note: all numbers are approximations): Trip Length of those surveyed : -the average one-way commute length is 25 km (average for GTA is 17.7 km – from Transportation Tomorrow Survey, 2001) -Short trips: commutes less than 3 km comprise 3% of trips (opportunity for walking), and commutes from 3-10km comprise 20% of trips (opportunity for cycling) Go For Green estimates that the average Canadian makes 2000 car trips shorter than 3km every year – a distance that can easily be covered by walking.  Trips up to 5 or 10km are feasible by bicycle.  ( Average Walking Speed : 6km = 1hr to walk, 1km = 10min to walk, 3km= ½ hr to walk  from Jennifer Niece) Primary Commute Mode of those surveyed: -70% of commuters drive alone to/from the workplace (GTA average is 64% drive alone – from Transportation Tomorrow survey, 2001) -1% of employees practice telecommuting -1% of employees walk to/from work -1% of employees bicycle to/from work -13% of employees use public transit to commute to/from work -12% of employees carpool to/from work Commute/Job Satisfaction of those surveyed: Approx. 60% of employees say that job satisfaction is tied to daily commute. Interest in Alternative Commuting Modes amongst those surveyed: While the percentage of SOV’s is high, there is strong interest in alternative modes, as demonstrated by the following numbers: -35% are interested in taking transit -50% are interested in carpooling -40% are interested in telecommuting ( NOTE: the average is 40% but we can see from the responses that office workers have a much higher interest in telecommuting (e.g., 60-80%) versus lower for those in manufacturing jobs (e.g., 5-15%) -35% are interested in a shuttle -10% are interested in walking -15% are interested in cycling Employers also have potential tools at their disposal to help encourage smart commuting, as: -40% are interested in discount transit fares -35% are interested in an Emergency Ride Home program -25% are interested in flexible working hours (this would encourage them to try carpooling)