Presentation done for workshops across the state of Pennsylvania for Commonwealth Libraries in spring 2008

1. Web 2.0?
Wow!
Presented by
Stephanie Zimmerman
Training Coordinator
Library System of Lancaster County

2. Web 2.0?
You mean
there’s
more than
one?

3. Web 2.0?
When did they
start giving it
numbers?!!

4. Web 2.0?
Wow!!!

5. Today’s presentation
• What is Web 2.0?
• What are some of the most relevant
implementations of Web 2.0 technology for
libraries?
• Ok, so now what?

6. So, what is Web 2.0?

7. …I think Web 2.0 is…a piece of jargon,
nobody even knows what it means.
Sir Tim Berners-Lee, creator of the Web

8. Web 2.0 is an attitude, not a technology.
-Ian Davis

9. Three characteristics of Web 2.0
• Rich user interface
• The Web as a platform
• Users create value

10. Rich user interface
A rich user interface will
• Adapt to the user to help the user achieve his or
her goal
• Provide the look and feel of a desktop application

11. Rich user interface (not!)

12. Rich user interface

13. Rich user interface
The software tries to figure
out what I want

14. The Web as platform
The Web is now a place to do things.

15. The Web as platform
Free word processor

16. The Web as platform

17. The Web as platform

18. Users create value
Web 2.0 sites are useful because of the stuff
you put there!

19. User created value

20. Technological Changes
+
Accessibility of Production Tools
+
Distribution Media
Social, Economic & Political
Changes and the Way People
Communicate
Howard Rheingold – http://vlog.rheingold.com

21. Show me the Web2.0!

22. Helene Blowers – http://librarybytes.com

24. Web 2.0
• Includes but is not limited to:
– Blogs
– Wikis
– RSS / Newsreaders (Aggregators)
– Social Bookmarking & Tags
– Podcasts
– Video Blogs / Video Sharing
– Photo Sharing (Flickr)
– IM / Twitter
– Social Networking Sites (Facebook / MySpace)

25. WOW!

26. Blogs
• Short for “web log”
• An easy to use online publishing tool
• Lists content in reverse date order
• A great way to engage staff & library users
in conversation
– Interactive when comments enabled
Helene Blowers – http://librarybytes.com

27. Blog Software
• Can be locally or remotely hosted

28. Types of Biblioblogs
• Library News Blogs
• Marketing & Promotion Blogs
• Materials/Resources Blogs
• Service-Oriented Blogs
• Project Blogs
• User-Specific Blogs
• Association & Organization Blogs
• Conference Blogs
• Internal Blogs
• Librarian’s Blogs
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

29. Provide Content and Information
http://www.aadl.org/ - Ann Arbor MI

30. As a Home Page
http://mjcpl.org/ - Madison IN

31. Promote a Collection
http://lansinglibraryyouth.blogspot.com – Lansing MI

32. For a Specific Audience
http://lansinglibraryadult.blogspot.com/ - Lansing MI

33. From…
http://www.darienlibrary.org/directorsblog/ - Darien CT

34. Professional Development
http://www.lisnews.org/

35. LSLC Examples
http://ephratapubliclibrary.blogspot.com/

36. LSLC Examples
http://lpl-youthservices.blogspot.com/

37. LSLC Examples
http://bookmobilelancaster.blogspot.com/

38. LSLC Examples
http://lslctraining.blogspot.com

39. Libraries that Blog
http://www.blogwithoutalibrary.net/links/index.php?title=
Welcome_to_the_Blogging_Libraries_Wiki

40. Librarians that Blog
http://liswiki.org/wiki/Weblogs

41. Implementing Library Blogs
• Gather a strong blog team
• Choose the software and host
• Create & customize the look and feel
• Train your staff
• Launch with a soft opening
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

42. Best Practices for Library Blogs
• Read and evaluate as many blogs as you
can
• Learn the ethics of posting to a blog
• Find your voice and develop a mission
• Create staff buy-in
• Focus on content
• Share authorship
• Post often and succinctly
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

43. Best Practices for Library Blogs
• Tag your posts
• Develop a style guide
• Take the time to train staff about posting to
a blog
• Integrate blogs into your site
• Create a feeling of transparency
• Be human (1st person) and give good
voice
• Designate a point person to review content
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

44. Wikis
• A Hawaiian word meaning “quick”
• A collaborative web space that anyone*
can edit
• A useful tool for sharing library knowledge
or engaging users
• Searchable – becomes a Knowledgebase
• Stop all that email!
• Stop the attachments!
Helene Blowers – http://librarybytes.com

45. Wiki Software
• Can be locally or remotely hosted
PhpWiki – what
Wikipedia uses
Produces Deki Wiki

46. Types of Wikis
• Subject guides
• Project planning
• Policy manuals
• Resource listings
• Training resources
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

47. Wikipedia
http://en.wikipedia.org/wiki/Main_Page

48. Internal Library Communication
http://lilly.lancasterlibraries.org/Training_Services - password protected

49. Reference
http://www.seedwiki.com/wiki/butler_wikiref/butler_wikiref?wpid=186560

50. Communicate with Library Users
http://www.libraryforlife.org/subjectguides/index.php/Main_Page - South Bend IN

51. Communicate with Library Users
http://booklovers.pbwiki.com – Princeton NJ

52. Professional Development
http://libsuccess.org – created by Meridith Farkas (DLL Norwich Univ VT)

53. Professional Development
http://liswiki.org

54. Professional Development
http://librarysociety.pbwiki.com/

55. Implementing Wikis
• Choose the software and host
• Specific goals and objectives you want to
achieve
• Decide who the wiki authors will be
• Appoint a wiki monitor
• Take time to train and promote
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

56. Best Practices for Wikis
• Encourage play
• Impart to staff that it’s okay to make mistakes
and learn from them
• Provide structure
• Proactively monitor changes (track through
RSS)
• Watch for flame wars or spam
• Use for library instruction
• Use wiki software that generates RSS feeds
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

57. RSS
• Short for Really Simple Syndication
• Content from Web Sites published as
“feeds”
– Don’t check multiple Web Sites each day
– Subscribe to the “feeds”
• An effective tool for keeping up on news
and trends
• Great way to find out what people are
saying about your library
Helene Blowers – http://librarybytes.com

58. RSS Icons
• Think orange…
• But not always…

59. Slicing & Dicing
• Simple code allows RSS feed to be
“grabbed” from source and displayed on
other Web pages
• Library’s content goes where your users
are
• Content can be subscribed to and
displayed everywhere
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

60. What can libraries do with RSS?
• Display other feeds on your library’s site
(news feed for top headlines)
• Syndicate your existing resources
– Feeds of new materials added to catalog
– Other library content
• Let patrons slice and dice library content
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

61. Content a Library Can Push Out
• News
• Events
• New Book Lists
• Readers’ Advisory Recommendations
• Images
• New Resources & Databases
• Podcasts
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

62. Newsreaders / Aggregators
• Need to use Newsreader/Aggregator with
RSS feeds
– Aka RSS Reader or Feed Reader
– Acts like a customizable newspaper
– Pull content from a variety of sources into one
place

63. RSS Examples – Library News
http://www.lisnews.org/

64. RSS Examples – Library News
http://www.bloglines.com

65. RSS Examples - NYT
http://www.nytimes.com/services/xml/rss/

66. RSS Examples - NPR
http://www.npr.org/rss/

67. RSS Examples - Libraries
http://www.hclib.org/pub/search/RSS.cfm - Minnetonka MN

68. RSS Examples - Libraries
http://www.loudoun.gov/Default.aspx?tabid=1594 – Loudon Co. VA

69. RSS Examples
http://www.rss4lib.com/

70. Implementing RSS
• Need to decide if library will display other’s
feeds or generate feeds internally
• Look for places RSS can save valuable
time
• Determine if library wants to build own
RSS-fed portal or offer a list of starter
feeds for users
• Train staff and users
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

71. Best Practices for RSS
• Let vendors know you want RSS
incorporated
– Catalogs, Databases, Calendars,
CMS / Web sites
• Develop a policy/procedure to explain
RSS/XML buttons on Web site
• Subscribe to library’s RSS feeds to see
what readers see
• Market your feeds
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

72. Social Bookmarking/Tags
• Access your bookmarks from ANY
computer with an Internet connection
– Not tied to Internet Explorer Favorites, Firefox
Bookmarks, or other browsers
• Get out of “Folder” mentality
• Categorize sites with TAGS
– Tags are a way to label data with your own
words or popular words others have used
• Share with others

73. Social Bookmark Networks

74. My del.icio.us
http://del.icio.us/Slzimm1

75. Popular Tags in del.icio.us
http://del.icio.us/tag/

76. Subscribe to Tags

77. Read in Aggregator

78. Social Bookmarking in Libraries
http://tags.library.upenn.edu/ - Philadelphia PA

79. Social Bookmarking in Libraries
http://www.lansing.lib.il.us/rss.html - Lansing IL

80. Social Bookmarking in Libraries
http://del.icio.us/lansingpubliclibrary

81. Social Bookmarking in Libraries
http://www.lib.utc.edu/interesting-websites.html - Univ of Tenn – Chattanooga TN

82. Social Bookmarking in Libraries
http://del.icio.us/griffey/utc_interesting

83. Podcasts
• 2005 word of the year
– Combines the word “iPod” with “broadcast”
• An audio file that is available through RSS
– Audio on demand (mp3 popular format)
– Usually have option to play file without
subscribing
• Play back on computer or portable media
players
• An effective way to engage youth and
market library services
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Podcast

84. Podcatching Software

85. My iTunes
http://www.apple.com/itunes/

86. Portable Media Players

87. Podcast Directories

88. Podcasts in General
http://www.whitehouse.gov/rss/

89. Podcasts in General
http://www.learnoutloud.com

90. Podcasts in Libraries
http://www.opal-online.org – Tom Peters TAP Information Services

91. Podcasts in Libraries
http://www.lansing.lib.il.us/podcasts.html – Lansing IL

92. Podcasts in Libraries
http://www.homerlibrary.org/audioreviews.asp - Homer Glen IL

93. Podcasts in Libraries
http://www.fairfaxcounty.gov/library/bookcast/ - Fairfax Co. VA

94. MORE Podcasts in Libraries
http://www.libsuccess.org/index.php?title=Podcasting

95. 10 Points on Podcasting in Libraries
1. Could be called “audio blogging”
2. Libraries are using podcasts to share
and syndicate audio content
3. Adds even more dimension to the
library’s voice
4. Requires equipment you probably
already have
5. Takes time and a commitment to the
service
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

96. 10 Points on Podcasting in Libraries
6. Content abounds in the library setting for
podcasting
• Augment a teen-driven Web site
• Oral histories
• Online storytimes
• Local storytellers telling a story
• Internal training
• External training
• Promotion of library events: interviews,
music programs
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

97. 10 Points on Podcasting in Libraries
7. Having presence in iTunes is a good
thing
8. Think about loaning podcast devices at
your library
9. Involve your users
10. Create a podcast studio or digital
creation station(s) in your library
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

98. Video Blogs
• Sometimes shortened to vlog
• A blog whose medium is video
• Use RSS for syndication
• Subscribe with aggregator
• A fun way to promo library services
• Fastest growing communication channel
on the Web
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Video_blog

99. Video Hosting Services

100. Video Blogs in General
http://www.rocketboom.com/vlog/

101. Video Blogs in General
http://dailybuzz.mobuzz.tv/

102. Video Blogs in Libraries
http://www.kentonlibrary.org/media/offtheshelf/ - Covington KY

103. Video Blogs in Libraries
http://www.elgin.lib.il.us/videoextras.html - Elgin IL

104. Video Blogs in Libraries
http://www.ahml.info/vlog/ - Arlington Heights IL

105. Video Contests
http://teens.denverlibrary.org/media/youtube.html - Denver CO

106. Video Contests
http://www.youtube.com/group/librarylaughs

107. Web Cam
http://www.darienlibrary.org/ - Darien CT

108. Web Cam
http://www.darienlibrary.org/ - Darien CT

109. IM
• Short for Instant Messaging
• Real-time communication using typed text
• Allows for easy collaboration
• Genuine conversation rather than email’s
“letter” format
• Parties know availability
http://en.wikipedia.org/wiki/Instant_messaging

110. IM Clients

111. Why IM?
• Cheaper that Virtual Reference – FREE
• According to Pew Internet and American Life
(late 2004)
– 42% of Internet users (53 million American adults+)
use IM
– Gen Y (18 – 27 yr): 46% use IM more frequently than
email
– Gen X (28 – 39 yr): 18% use IM more frequently than
email
– 21% of IM-ers in Gen Y and Gen X log onto IM
several times a day
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

112. Use of IM in Libraries
• External Reference Services
– Librarians put themselves out in cyberspaces
= online places where users are working and
playing
– Means of social interaction = community
– Puts librarian as close as possible to the point
of need
– User can remain anonymous
• More easily reach out to librarians in their
organization and throughout the world
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

113. My IM
http://www.google.com/talk/

114. My IM
http://lilly.lancasterlibraries.org/Training_Services/Chat_With_the_Trainer
http://lslctraining.blogspot.com/

115. IM in Libraries
http://sjcpl.lib.in.us/asksjcpl/asksjcpl.html - South Bend IN

116. IM in Libraries
http://www.lib.ncsu.edu/ - NCSU Raleigh NC

117. IM in Libraries
http://www.askherepa.org/

118. MORE IM in Libraries
http://www.libsuccess.org/index.php?title=Librarians_who_IM

119. Don’t Forget SMS
• Short Messaging Service
• Mobile IMs or Text Messages from cell
phones
– 1 in 3 IM users do so per week
• Some libraries have started SMS
reference
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

120. Implementing IM
• Determine a screen name and register it
with major IM clients
• Sign up for Meebo
• Train and encourage staff to interface via
IM from their desks
– Logging in to the application
– Basics of chatting via a chat window
– Inserting URLs and sending files
– Applying reference interview skills to IM
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

121. Implementing IM
• Make IM part of your technology plan
• Include in policy manual
• Make sure valued as a reference service
• Make it part of staff-development plan
• Staff & administrators should use at desks
to improve workflow
• Create staff buy-in
• Have staff “learn the lingo”
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

122. Best Practices for IM
• Promote your screen name and service
• Add your IM name to business cards,
signature files and Web portal
• Create a standardized, consistent naming
convention for your IM screen names
• Use away messages effectively
• Use online sources only if the best answer
can be given from them
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

123. twitter
• A form of IM
• The site states:
– “Twitter is a service for friends, family, and
co–workers to communicate and stay
connected through the exchange of quick,
frequent answers to one simple question:
What are you doing? “
• Micro-blogging
http://twitter.com/

124. twitter Updates
• Received in the following ways:
– On twitter Website
– IM
– SMS (text messages on cell phone)
– RSS
– Email
http://twitter.com/

125. My twitter
http://twitter.com/Slzimm1

126. twitter Following

127. twitter IM

128. Libraries that twitter
http://twitter.com/mrrl - Jefferson City MO

129. Libraries that twitter
http://twitter.com/houstonlibrary - Houston TX

130. Libraries that twitter
http://twitter.com/UTCLibraryIT - Univ of Tenn – Chattanooga TN

131. Twitter Tips
• Follow unto others
• @comment others
• Link to your stuff – smartly
• Don’t take non-responses personally
• Be patient
• Avoid addiction
• Use your name
http://www.meryl.net/2008/04/7-tips-to-a-good-twitter-experience/

132. flickr
• Photo-sharing site
• Online community
• One of earliest Web 2.0 applications
• Many bloggers use as a photo repository
• Allows photos to be tagged and browsed
• Hosts over 2 billion images
http://en.wikipedia.org/wiki/Flickr

133. Photo Sharing Sites

134. My flickr
http://www.flickr.com/photos/slzimm1

135. Libraries that flickr
http://www.flickr.com/photos/hennepincountylibrary/ - Minnetonka MN

136. Libraries that flickr
http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS

137. Library Groups in flickr
http://www.flickr.com/groups/librariesandlibrarians/

138. Library Groups in flickr
http://www.flickr.com/groups/bookdisplays

139. Library Groups in flickr
http://www.flickr.com/groups/librariancards/

140. Library Groups in flickr
http://www.flickr.com/groups/springfieldpubliclibrary/

141. Hints for Using flickr in Libraries
• Allow flickr access on library computers
• Tag! Note! Comment!
• Create a useful profile in flickr for your
library
– Contact info, mission, vision and URL
• Tell stories!
• flickr makes the library human
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

142. Social Networking Services
• Communities of people who share
interests and activities
• Allow you to create a profile
– Picture
– Description
• Uses:
– Making “friends” – keeping in touch
– Making business contacts/networking
• Allow you to create groups
• Upload videos, pictures, etc.
http://en.wikipedia.org/wiki/Social_network_service

143. 3 Big Players

144. My Facebook
http://www.facebook.com/profile.php?id=608842054

145. Libraries in Facebook
http://www.facebook.com/profile.php?id=8155960271 – Charlotte NC

146. Libraries in Facebook
http://www.facebook.com/profile.php?id=7223112325 – Minnetonka MN

147. Libraries in Facebook
http://www.facebook.com/group.php?gid=8408315708

148. Libraries in MySpace
http://www.myspace.com/brooklyncollegelibrary - Brooklyn NY

149. Libraries in MySpace
http://www.myspace.com/denver_evolver - Denver CO

150. Libraries in MySpace
http://www.myspace.com/hennepincountylibrary - Minnetonka MN

151. My LinkedIn
http://www.linkedin.com/in/slzimm1

152. Library Professional in LinkedIn
http://www.linkedin.com

153. An Interactive Library
• Familiar:
– Programs
– Catalogs
– Websites
• Social Networking:
– Potential to connect these 3 pillars and take
patron interaction to a new dimension
• Challenge:
– Convincing the doubters
Steve Campion – http://librarystream.wordpress.com/

154. It’s Not Just MySpace!
• Social web much richer than MySpace
alone
• It represents a cultural shift towards:
– Expression
– Collaboration
– Interaction
• Internet users (aka patrons) not satisfied
with just reading Web pages.
– They interact online with bank, retailer, and
(why not?) their library!

155. How Do We Get There?
• Education (today is just the start)
• Mix education with a little imagination:
Apply the social web to the library
• Build an Interactive Library:
– Convince a few key people to consider
integrating social networking into existing
library activities

156. 10 Steps for Staff Buy-In for
Technology Projects
1. Listen to your staff
2. Involve staff in planning
3. Tell stories
4. Be transparent
5. Report and debrief
6. Do your research
7. Manage projects well
8. Formally convene the Emerging Technology
Group
9. Training 2.0: Let everyone play and experience
10. Celebrate Success
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

157. PCLS in Tacoma WA
xt?
Ne
ou
eY
Ar

158. Find it ALL on del.icio.us
• All links in this presentation can be found
at:
– http://del.icio.us/wowweb2.0
• The presentation can be found at:
– http://www.lancasterlibraries.org/trainingdocs
– Note this site is also on the del.icio.us link

159. Find it ALL on del.icio.us

160. List of Experts
• Michael Stephens
http://tametheweb.com/
• Jenny Levine
http://www.theshiftedlibrarian.com/
• Jessamyn West
http://www.librarian.net/
• David Lee King
http://www.davidleeking.com/
• Sarah Houghton-Jan
http://librarianinblack.typepad.com/
• Meredith Farkas
http://meredith.wolfwater.com/wordpress/index.php
• Karen Schneider
http://freerangelibrarian.com/
• Helene Blowers
http://librarybytes.com/

161. Where to Find Me
• email: szimmerman@lancasterlibraries.org
• GoogeTalk: Slzimm1
• AIM: Slzimm1
• blog: http://lslctraining.blogspot.com
• del.icio.us: http://del.icio.us/Slzimm1
• facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054
• Linkedin: http://www.linkedin.com/in/slzimm1
• twitter: http://twitter.com/Slzimm1
• flickr: http://www.flickr.com/photos/Slzimm1
• bloglines: http://www.bloglines.com/public/LSLCTraining
• friendfeed: http://friendfeed.com/slzimm1
• YouTube: http://www.youtube.com/lslctrainer

162. Contact Info
• Stephanie Zimmerman
Training Coordinator
Library System of Lancaster County
1866 Colonial Village Lane, Suite 107
Lancaster PA 17601
phone: 717.207.0500 x 1281
fax: 717.207.0504
email: szimmerman@lancasterlibraries.org
website: www.lancasterlibraries.org
Training Blog: http://lslctraining.blogspot.com

164. Ok, so this is Web 2.0.
So what?
Or
What do I do about it?

165. So what?
“Web 1.0 was all about connecting
people…” -Sir Tim Berners-Lee, creator of the Web

166. So what?
Over 70% of Americans use the Internet
--www.internetworldstats.com
Over 85% of parents with teenagers use the
Internet —www.pewinternet.org
There were 72,000,000 visitors to MySpace
in October 2007 --http://www.techcrunch.com/2007/11/28/social-
site-rankings-october-2007/

167. So what?
Web 2.0 technologies allow us to have a
conversation with our users
• Passionate users want to know more
• Passionate users want to be involved
• Ambivalent users can tell us why

168. What does it take?
Ok, I’m convinced. Now what?

169. What does it take?
You don’t
have to
break the
bank!

170. What does it take?
A great team!

171. What does it take?
Staff
willing
to try
new
things

172. What does it take?
And yes, a
curiosity
about
technology

173. What does it take?
An organizational
culture willing to
embrace constant
change

174. Thank you!