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101013 pr and social media

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The presentation I gave at the recent Headline Money Social Media Conference

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Making social media work for you A presentation for PR people by PR people
“ Social Media is any online tool or service that stimulates conversations, encourages content creation and supports distinct communities”
A whistle stop tour of Teamspirit’s social media universe
First things first…
The Five Eras of the Social Web According to Forrester research, in two years time we will enter ‘the era of social commerce’ when social networks will be more powerful than corporate Web sites and CRM systems, as individual identities and relationships are built on this platform. Users will expect to interact with and buy via social networks.
It’s a lot of people having lots of conversations
Or if you want to get really fancy…
The bottom line is…
78% of people are more likely to buy do something based on a friend’s recommendation rather than advertising (Nielson, Trust in Advertising, 2009) People trust people more than advertising
[object Object],[object Object],[object Object],[object Object],Even IFAs are engaged
Not to mention journalists…
Key social media platforms
 
 
 
 
And here’s how not to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
NEVER USE WIKIPEDIA BECAUSE RETARDS LEIK MEEEE CAN EEEEEDIT IT LOLOLOLOLOLOLOL Wikipedia is a free , [3] web-based , collaborative , multilingual encyclopedia project supported by the non-profit Wikimedia Foundation . Its 16 million articles (over 3.4 million in English ) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. [4] Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger [5] and is currently the largest and most popular general reference work on the Internet , [2] [6] [7] [8] ranked 7th among all websites on Alexa . [9]
And some you might not have thought about…
Blogs ,[object Object],[object Object],[object Object],[object Object]
 
And…
 
So what should I do tomorrow?
Give me a meerkat!
 
 
Learn the etiquette
 
Who should be doing it? Social Comms Legal Management IT Marketing Product Operations Frontline Media Relations
Lean on your experience
Monitoring High Cost Low cost Consultancy Tool
Radian 6 analysis
 
The Seven Discovery Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media in PR terms Engage/Content Evaluate/ Measure Listen/Monitor Respond/ Interact
Content is King, Long live the King!
SEO SEO Link building Keyword research Site architecture Analysis & reporting Business analysis Content development
Measuring effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If it feels wrong, it probably is
Any questions?

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101013 pr and social media

  • 1. Making social media work for you A presentation for PR people by PR people
  • 2. “ Social Media is any online tool or service that stimulates conversations, encourages content creation and supports distinct communities”
  • 3. A whistle stop tour of Teamspirit’s social media universe
  • 5. The Five Eras of the Social Web According to Forrester research, in two years time we will enter ‘the era of social commerce’ when social networks will be more powerful than corporate Web sites and CRM systems, as individual identities and relationships are built on this platform. Users will expect to interact with and buy via social networks.
  • 6. It’s a lot of people having lots of conversations
  • 7. Or if you want to get really fancy…
  • 9. 78% of people are more likely to buy do something based on a friend’s recommendation rather than advertising (Nielson, Trust in Advertising, 2009) People trust people more than advertising
  • 10.
  • 11. Not to mention journalists…
  • 12. Key social media platforms
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. NEVER USE WIKIPEDIA BECAUSE RETARDS LEIK MEEEE CAN EEEEEDIT IT LOLOLOLOLOLOLOL Wikipedia is a free , [3] web-based , collaborative , multilingual encyclopedia project supported by the non-profit Wikimedia Foundation . Its 16 million articles (over 3.4 million in English ) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. [4] Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger [5] and is currently the largest and most popular general reference work on the Internet , [2] [6] [7] [8] ranked 7th among all websites on Alexa . [9]
  • 25. And some you might not have thought about…
  • 26.
  • 27.  
  • 29.  
  • 30. So what should I do tomorrow?
  • 31. Give me a meerkat!
  • 32.  
  • 33.  
  • 35.  
  • 36. Who should be doing it? Social Comms Legal Management IT Marketing Product Operations Frontline Media Relations
  • 37. Lean on your experience
  • 38. Monitoring High Cost Low cost Consultancy Tool
  • 40.  
  • 41.
  • 42. Social media in PR terms Engage/Content Evaluate/ Measure Listen/Monitor Respond/ Interact
  • 43. Content is King, Long live the King!
  • 44. SEO SEO Link building Keyword research Site architecture Analysis & reporting Business analysis Content development
  • 45.
  • 46. If it feels wrong, it probably is