1. International Business Development
Russian Consulting Market
Overview
VM Consult
Russian Federation
April 2010

2. Consulting Services
Essential changes in the world consulting industry didn’t cancel the utility
of professional services, especially for quite young Russian enterprises
which now become more and more involved in global competition. VM
Consult is prepared for cooperation in this field and ready to provide a set
of services for strategic success of foreign consulting companies on
Russian market.
Current Situation
During the last decade Russian consulting market has been developing with unmorally high
growth rates. According to RA Expert, from 2000 till 2008 it had increased more than 20 times.
And nevertheless the volume of Russian consulting market is still far from developed countries.
In 2009 there was essential negative impact of crisis on consulting business (according to some
sources there was more than 50% market reduction). But experts predict further development
of Russian consulting market after recognition of economic recovery.
The biggest market shares have IT, tax and strategic consulting, but the most stable
development is expected on the side of financial and production (operational) consulting
services.
However nowadays vast majority of consulting companies tries to unite different types of
consulting and offer wide spectrum of services. Therefore it becomes irrelevant to make
services based segmentation. Consulting companies in Russia can be easily divided by price of
consulting services and number of consultants (see figure on the next page).
Bill. rubbles
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3. 3. 2. 1.
Elite foreign consultants Elite foreign consultants “Big Four”
(passive presence) (active presence)
Price of consulting services
6. 5. 6.
Russian consulting Specialized Russian Universal Russian
boutiques consultants consultants
9. 8. 7.
Small consulting Specialized Russian Universal Russian
companies. Independent consultants consultants
consultants
Number of consultants
Segmentation of consulting companies by I. Mann.
There is a real competition only within groups and in some cases between companies from the
nearest groups. Foreign consulting company most likely starts its business in Russia in Group 3.
Thus, the main competitors will be other companies from Group 3 (A.T. Kearney, The Boston
Consulting Group, Carana Corporation, Bain & Company, Roland Berger and at alias),
companies from Group 2 (McKinsey, Accenture etc.) and some Russian consulting companies.
Market Opportunities
Economic instability and involvement of Russian enterprises in global competition increases the
importance of competitive ability improvement. Labor productivity in Russia is dramatically less
than in Western European and North American countries.
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4. McKinsey marks out three main reasons:
1. Inefficient labor management
2. Obsolete machinery and technologies
3. Structure peculiarities of Russian economy
Such situation opens good opportunities for Russian market penetration for consultants with
proven experience in strategic and operational management, human resources and IT. For
consultants which can help Russian companies to increase their operations and process
performance.
Thus Russian consulting market can be very interesting to take more intent look on.
Our Services
Working in contact with government and industry associations VM Consult is ready to support
companies form consulting industry at every stage of Russian market expansion.
We advise to start with preliminary market analysis, that includes
Market opportunity assessment
Customer and competitor analysis
Feasibility analysis
Analysis of economical expediency
Development of high level Solution Outline
It will help in choosing the right market entry form and develop a profoundt business plan, that
will cover market segmentation, sales forecast, marketing and financial planning, action plan.
Realization phase will include implementation of defined action plan
Contact us to get more information on Russian consulting market and to find out opportunities
for your products there.
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5. VM Consult. Your first step on a new market 5

6. About VM Consult
VM Consult is international business consulting firm that creates value for clients
by considerable increase of the certainty of foreign market penetration.
Combining strong marketing knowledge and industry experience with holistic market entry
approach VM Consult offers to its clients a set of services for successful international business
development.
http://www.consultvm.com
Contacts
For getting more information on Russian consulting market please contact:
VM Consult Ltd
Russian Federation
St. Petersburg office
Tel: +7(911)9327890
info@consultvm.com
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