Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy. Attend and get a roadmap to successfully creating and amplifying your content! During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences. We will share: Insights into how businesses are growing by creating great content and amplifying its reach The major components required for building a modern content strategy A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

1. A
Roadmap
for
Successfully
Crea5ng
and
Amplifying
Great
Content
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.

2. WHO
is
doing
content
well?
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
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3. IBM’s
Midsize
Insider
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
3

4. Providing
IT
professionals
a
deep
understanding
of
their
community’s
struggles
and
offering
a
unique
perspec>ve
on
industry
trends.
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
4

5. Purina
Petcentric
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
5

6. Provide
inspiring
and
insighBul
stories
for
those
either
considering
pet
ownership
or
those
who
currently
own
pets.
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
6

7. HOW
do
you
succeed?
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
7

8. REGISTER
for
the
Jan
22
webinar
and
receive
a
roadmap
for
success
hQp://bit.ly/skywordwebinar
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
8

9. Learn
More
Follow
@Skyword
on
TwiQer
to
learn
more
about
the
latest
in
content
marke5ng
Access
our
resource
center
for
addi5onal
presenta5ons
and
materials
www.skyword.com/resources
Or
contact
us
directly:
learnmore@skyword.com
617.720.4000
www.skyword.com
#contentroadmap
©
2014
Skyword
Inc,
Confiden5al.
All
rights
reserved.
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