Skyword is a content marketing company that maps the content marketing ecosystem and helps companies discover what information customers want through content. The document discusses how search and social media are key drivers of consumer behavior, with billions of searches and social shares monthly. It also outlines the major players in the content marketing landscape like Salesforce, Adobe, Oracle, and IBM that are building out marketing clouds through acquisitions. The presentation provides an overview of the growth of the content marketing industry and Skyword's aim to fill gaps in helping companies optimize their content strategy and measurement.
24. Contact Info
Tom Gerace, CEO
EMAIL: tom@skyword.com
PHONE: (855) SKY-WORD
Tricia Travaline, VP Marketing
EMAIL: ptravaline@skyword.com
PHONE (855) SKY-WORD
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Editor's Notes
Make a little more interesting
----- Meeting Notes (5/29/13 16:05) -----Tell the search and social story, but end with B2B marketers today understand that unless they can be part of these conversations, they will become irrelevant. Leading to the typewriter slide.