1. Language Schools How can SkypeProf.com help a language school?

2. Objectives To give a clear view on how SkypeProf.com works and how it helps a language school benefit from it’s services To clearly define the benefits ofa premium school user account (paid account) compared to a standard school user (free account) Explain the tools and resources available in order to receive the most out of the network & community 11 October 2010 2 SkypeProf.com - School Handbook

4. Profiles contain opportunities for keywords

5. Keywords help the profile to be found

6. The more keywords used the better the profile’s visibility

7. A complete profile means more traffic

8. Complete all the sections with precise keywords & become more visible

9. Logo

10. Profiles with photos have more traffic

11. Include your company logo

12. This gets you to the top of the school list easily

13. Social Networking

14. Import your other networks (Facebook, LinkedIn or your Blog/RSS)

15. Click Edit Profile, then click “Activity Stream” to add your school’s feeds

16. This increases your page traffic between all your networks/websites11 October 2010 3 SkypeProf.com - Teaching Handbook

18. Get to the top of the school list & receive more contacts

19. The list is automatically sorted by the most active school

20. Schools logged-in receive more traffic

21. Stay logged-in when on-line & receive traffic more often

22. Showcase the School

23. Create content on the “free stuff” page

24. Upload videos, audio or documents/presentations showing off your school

25. Add example lesson plans

26. Add a video of the school at work

27. Add marketing/branding material

28. Upload content (i.e. youtube etc)

30. Premium school users have many diverse contact tools

31. Contact students as quickly as possible once they sign up

32. Use “private message”

33. Try to contact them when they are still online

34. Students are most enthusiastic immediately after registering

35. Try saying hello via their “Wall” and welcome them to SkypeProf.com

36. Excellent ice breaker

37. Skype Name

38. All students/teachers must join Skype

39. Invite students/teachers to connect via Skype

40. The Skype name is found at the bottom of every profile

42. Invite other users to be “Friends”

43. Creates higher visibility in the community

44. Be seen on several profiles rather than just your own

45. Send potential students friend requests as a way to build a relationship

46. When browsing & viewing profiles click “Become (User’s name) Friend”

47. Student

48. Establish which users are your “Students”

49. Shows the community who you have or are teaching

50. Improves visibility as above

52. Semi-visible

53. Not listed in School list

54. Contact tools

55. The “wall”

56. Leave & receive messages

57. Private Message

58. Not available

59. Skype Name

60. Not visible

61. Networking

62. No Networking tools

63. No “Become friend/School” invite

64. Content Creation

65. Unable to create content or classifieds

66. No Self promotion available

67. Create Profile

68. Highly Visible

69. Listed in School list

70. Contact Tools

71. The “wall”

72. Leave & receive messages

73. Private Message

74. Email type contact

75. Skype Name

76. Can view other Skype names

77. Networking

78. Full networking tool

79. “Become Friend/School” Invite available

80. Content Creation

81. Create content & classifieds

83. Take advantage of SkypeProf’s marketing

84. We pay the marketing costs using your subscription fee, drive traffic back to your site or blog via your profile and activity in the community

85. SkypeProf has traffic from all over the world with 20/30 new people registering a day

86. Global community

87. The database covers the world

88. Open up new markets to teach in without having to open new schools

89. All languages are taught and accepted

90. Human Resources Solution

91. Find experienced teachers from around the world

92. Build your reputation and watch the teacher CV’s roll in!

93. You can also contact them directly, using SkypeProf as a language teacher search engine

94. Increased Brand Awareness

95. Just even joining SkypeProf.com improves your Brand

96. Premium users have increased market exposure

98. Receive more traffic & therefore more students

99. Standard Users are very limited by their visibility & inability to use the full networking & contact tools

100. Minimal Cost

101. Premium upgrade costs only €49.99 a year

102. One student… and you are more than in profit!

103. Think of the HR cost saving!

104. Global Business

105. The database is global

106. With global marketing behind it

107. Ease of Use

108. Website is based on similar networks

109. Think Facebook.com or LinkedIn.com