The introductory presentation to Creative Skillset's TransFUSION conference, December 2013, presented by Creative Skillset Head of Research and Development, Dr Kion Ahadi. Containing key workforce and diversity statistics and a definition of fusion.

1. TransFUSION:
RSA, London
Dr Kion Ahadi, Head of R&E
4 December 2013
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2. The Importance of the
Creative and Cultural
Industries
•
•
•
•
2.2m employed
£49bn contribution to UK Economy
7% of total workforce; but 12% of exports
Resilient GVA growth 2009-12: Film (20%);
Publishing (7%) and F&T (2%)
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3. Workforce Diversity
in Key Creative Sectors
Sector
TV
VFX
Film
Games
Advertising
Other (Animation, Interactive Media, Radio)
Fashion & Textiles
Publishing
Whole Economy
Women (%) BAME (%) Disabled (%)
45%
8%
4%
19%
1%
46%
6%
6%
14%
5%
7%
46%
9%
11%
35%
5%
7%
49%
17%
16%
44%
9%
14%
46%
10%
15%
Sources: Creative Skillset Census 2012; Annual Population Survey; TCR; Labour Force Survey, 2012-2013
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4. Student Diversity
in Key Creative Sectors
Sector
TV
VFX
Film
Games
Advertising
Other (Animation, IM, Radio)
Fashion & Textiles
Publishing
Whole Economy
Women (%)
52
51
50
29
58
54
91
59
46
BAME (%)
13
18
13
22
18
14
18
16
10
Source: HESA Student Record 2010/11
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5. Definition of Fusion
• The emerging mix of elements of
creativity and art, STEM and data, and
the resulting need for new models of
enterprise and entrepreneurship.
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6. Fusion:
Four Dimensions?
• Fusing key expertise, knowledge and
experience in individuals
• Fusing industry and higher education
together
• Fusing different parts of the creative
industries together
• Creating fusion management skills
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7. Brighton Fuse:
Research
• The findings identify a new category of
business, referred to as ‘superfused’.
• These companies show double-digit
rates of growth in turnover and
employment, despite the recession.
• Superfused companies in the sample
grew by 21% compared to 7% for
unfused businesses.
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