1. Matt Bailey [email_address] www.SiteLogic.com Social Media: Analysis

3. Coke Lies, Misleads with Fake “Zero” Blog

6. Consumer Generated Media

7. Consumer Generated Media

15. The Response?

21. Definitions General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Page Views 219,391 Average per Day 7,077 Average per Unique Visitor 22 Document Views 109,012 Visits Visits 31,945 Average per Day 1,030 Average Visit Length 0:07:46 Median Visit Length 0:01:36 International Visits 0.00% Visits of Unknown Origin 100.00% Visits from United States 0.00% Visits Referred by Search Engines 3,887 Visits from Spiders 1,839 Visitors Unique Visitors 9,712 Visitors Who Visited Once 7,088 Visitors Who Visited More Than Once 2,624

22. “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson

23. “ life without this sort of examination is not worth living . . .” -Socrates

25. Digital camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs

29. Engagement for Content Based Site (conversions = subscriptions)

30. Holy Cow! Links drive sales too!

31. Engagement for The Lactivist Pork C&D + Two Months

32. Engagement for Cre8PC.com Hit by 2 Diggs – “I Don’t Digg Being Dugg”

33. Traffic for Cre8PC.com Hit by 2 Diggs – “I Don’t Digg Being Dugg” All Visitors compared to Digg.com referrals. Four major blog referral sources during the “Digg Event” and after. . . Don’t Digg . . .

35. Image from: Creating Passionate Users Blog

36. Engagement for The Lactivist C&D Received + Two Months Digg, Reddit, Stumbleupon referrals. Pork Problem Four major blog referral sources during the “Pork Event” and after. . .

37. How Traffic Compares

38. Bottom Line: Content Content Links Context

47. Matt Bailey [email_address] www.SiteLogic.com