Quick overview of Google Plus, including its history and increasing membership. Learn why your organization needs to be on Google Plus. Understand the concepts of "Google Search Plus Your World" and "authorship". Why your target audience will be on Google Plus and how you can get started. Pick up some tips and tricks from successful brands and from SiteLab's search and social media experts.

1. Page 1 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

2. Page 2 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

3. WEBINAR AGENDA
Google+ - Quick Overview
 Who’s on Google+ and its Increasing Popularity
 Google’s “Social Backbone”
Why Your Organization Needs to be on Google+
 Concepts of Authorship & Google Search Plus Your World
 Why Your Target Audience Will Be on Google+
What’s Next?
 Early Adopter Brands – Success Stories
 How to Get Started
 Tips & Tricks
Q&A
Page 3 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

4. SITELAB– TODAY’S SPEAKERS
Matt Parisi
Online Marketing & Search Strategist
Clients: Sunkist Growers, Healthy Place
Twitter: @mattparisi
Jenn Barber
Social Media Strategist
Clients: Wolfgang Puck Companies, Hass
Avocado Board
Twitter: @jbarber5000
@Sitelabbers
Please tweet freely! #GPlusSLI
Page 4 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

5. WHAT IS GOOGLE+ - SEARCH
Page Title
Meta Description
Your Connections
Back Links
Page 5 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

6. WHAT IS GOOGLE+ - SOCIAL
Posts Here
End up Here
Share, Hangout,
Comment
Page 6 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

7. Who is on
Google+?
Increasingly Popular
 Member Count has doubled since October
 4th Largest Social Network (100MM+)
Demographic/Psychographic
 Mostly Men (60-65%), Young (18-24) – US
 Technology-themed content, Science and IT
 International: US, India, Brazil, UK, Canada
 Big Cheese in the Tech World: Mark
Zuckerberg, Pete Cashmore
 Brands: Ford, Macy’s, Pepsi
 Celebrities: Britney Spears has most fans
Page 7 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

8. Google’s
Backbone
Why?
 Not just about Google vs. Facebook
 Search connects people to documents
 Social Networks connects people with
each other
 Google+ connects search and people
Social Backbone Services
 Identification/Authentication
 Sharing
 Notification
 Annotation
 Communication
Page 8 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

9. WHY YOUR BIZ NEEDS TO BE ON G+
New/Evolved/Augmented Google Equation
 The old Google equation - more links = higher
rankings
 Now: “How much do I trust this link?” –
AuthorRank
 Question about links has moved from where?
(website) to who? (author)
Integration of Google Everything
 Gmail – Identification/Authentication
 Maps – Relationships via Proximity
 Docs – Collaboration
 Picasa/YouTube – Media Integration
 …each one signals Google algorithm for trust,
authority
 Will become more important over time
Page 9 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

10. Google Search +
YOUR WORLD
Game Changer
 Google’s Experimentation with
Twitter in 2008/09
 Facebook has 800MM Users…
Google has Billions
 New SERPs – Prominent slots for
Google+ content/people
 Search Result Personalization
 Rich media integration
 Social Proof – +1 button
everywhere
Page 10 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

11. Google Search +
YOUR WORLD
Game Changer
 Google’s Experimentation with
Twitter in 2008/09
 Facebook has 800MM Users…
Google has Billions
 New SERPs – Prominent slots for
Google+ content/people
 Search Result Personalization
 Rich media integration
 Social Proof – +1 button
everywhere
Page 11 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

12. Google’s New SERP
*This search was performed while not logged in to Google*
Page 12 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

13. Google Search +
YOUR WORLD
Game Changer
 Google’s Experimentation with
Twitter in 2008/09
 Facebook has 800MM Users…
Google has Billions
 New SERPs – Prominent slots for
Google+ content/people
 Search Result Personalization
 Rich media integration
 Social Proof – +1 button
everywhere
Page 13 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

14. Google’s New SERP
 There is a lot of
personalization in
search results and
this is only
increasing over
time.
 These Google+ users
have impacted search
results
Page 14 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

15. Google’s New SERP
 New Google+ Box
still featured when
logged in
Page 15 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

16. Google’s New SERP
 Social Rich
Snippets Make
Results Much More
Prominent, Despite
Rank
 +1’s Feeding in. On-
Site Social
Optimization
Page 16 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

17. Google’s
New SERP
 Social Engagement
With Followers
Highly Rewarded in
Search
Page 17 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

18. Google’s
New SERP
 Image Results ALL
from Google+ (Not
necessarily 100% of
time)
Page 18 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

19. Google’s New SERP
Ranking Changes:
 Listing #3 up from #6
 Listing #4 down from #3, but has social
markup
 Listing #5 all new
 Listing #6 down from #4
 Listing #7 down from #5
 Listing #8 down from #6
 Listing # 9 all new
 Listing #10 down from #7
 Listing #11 down from #9, but has social
markup
Page 19 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

20. YOUR AUDIENCE WILL BE ON GOOGLE+
Google is Google
 Google has a good track record
 Google+ is a top priority at Google
 Google is King of Search
 Google owns the Playing Field
Better User Experience
 Circles – Work vs. Family vs. Friends
 Hangouts – Group Video Chat
 Sparks – Easier to Find
 Privacy Policy
 Edit & Format Posts
Page 20 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

21. Should I be on
Google+?
 Social Search
 Share passions with Others –
Twitter vs. Facebook vs. Google+
 Broader conversation
 Hangouts – Video Conferencing
 Demographics
 International Market
Page 21 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

22. WHAT NEXT?
Early Adopter Brand Success Stories
 Intel – Engagement
 Williams-Sonoma – Content
 Ford – Integration
How to Get Started
 Setting up a Profile
 Circles
Tips & Tricks
 Get more followers
 Tagging and Editing Posts
Page 22 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

23. Success Story:
Intel
Key to Success: Engagement
 Scrapbook (“Photostrip” shows
their creativity)
 Engages its community with
questions
 How much content they would like
to receive about the brand
 Which circle they think they
belong in
Page 23 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

24. Success Story:
Williams-Sonoma
Key to Success: Novel Content
 Huge Success despite not being
in the technology sector
 Posts 1x/day
 Instead of broadcasting about
products, creates content around
products
 Tags Partners in Posts
 Includes rich media in almost
every post
Page 24 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

25. Success Story:
Ford Motors
Key to Success: Social Integration
 Integrates with Storify, Google Maps
 TheFordStory.com is now
Social.Ford.com for SEO
 Blog Posts on Google+
 Uses Humor Effectively
 Got in Early
 Scott Monty: More “sincere &
intelligent conversation” on Google+
Page 25 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

26. How to Get Started
 Setup a Profile
 Gmail
 Register – Google Direct Connect
 Optimize
 Tag Line and Bio
 Connect
 Connect other SM profiles
 Start following your partners
Google Direct Connect
 Post & Engage – be
conversational, use KWs &
Trending Topics, Tag
Connections
Page 26 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

27. Google+ Tips &
Tricks
 Pages can’t circle people
 Format Posts
 Edit Posts after posted
 Use animated gifs…sparingly
 Use your page as individual for
more followers
 Use for prospecting – circles
anonymous
 +1, Comment AND Share
 No pretty URLs yet
 Use Pictures, a lot
Page 27 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

28. GOOGLE+ WEBINAR RECAP
What We Hope You Learned Today
 Why your business should be on Google+
 How to establish your Google+ presence
now and grab followers before your
competition
 How "Search Plus Your World" has
impacted how your customers may (or
may not) find you through search
 How early adopter brands have learned to
optimize their profiles and content
 Helpful tips for circling, posting,
responding and sharing
Page 28 Copyright © 2010 – SiteLab Interactive – Proprietary and Confidential

29. GOOGLE PLUS – Q & A
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