Content marketing training: Learn more about these 6 social media personality types. Who are they? Why do they share content? What types of content do they share? How do you create content they will share? How do you develop and maintain a relationship with different social media personalities. Presented by digital marketer Genia Stevens. Visit her at: belwahmedia.com https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/ http://linkedin.com/in/gvstevens Contact Genia if you need a speaker: genia@belwahmedia.com

1. Psychological and Social
Aspects of Brand Management
Genia Stevens, MBA
President & CMO
Genia Stevens & Associates

2. Today You Will Learn
• 6 personality types you should consider while
developing content for your social media
marketing campaign
• Why it’s important for brands to invest in
developing content worth sharing

3. About Me
Genia Stevens is the President &
CMO of Genia Stevens &
Associates. Genia is a marketing
strategist who has 15 years
experience with helping
companies use digital marketing
and new emerging web trends to
reach diverse markets, drive sales
and build brand awareness. Visit
http://geniastevens.com to learn
more.

4. Agenda
• Understanding social media user personality
types
• Why do the various personality types share the
information they share on social networks
• How to develop content for various social media
personality types
• How to strengthen your brand's relationship with
various social media personality types

5. Understanding social media user personality
types
• Understanding why social media users
share content is crucial for developing an
effective social media strategy
• A better understanding of social media
user personalities will help marketers
develop a better relationship between their
brand and their customers

6. Understanding social media user personality
types
There are 6 social media personality types
brands should be familiar with:
• Connectors
• Altruists
• Hipsters
• Careerists
• Boomerangs
• Selectives

7. Why do various social media personality
types share information?
Connectors:
Social media users who regularly pass along
great deals, job opportunities and business
opportunities to their friends and colleagues.
Connectors will also often introduce friends
and colleagues to “influential people you
should know.”

8. Why do various social media personality
types share information?
Altruists:
Social media users who often share information
they find informative and useful.

9. Why do various social media personality
types share information?
Hipsters:
Social media users who share content because
they believe sharing is part of why they are.
Hipsters also share because they want their
friends and colleagues to view them as people
who keep up with all the latest trends.

10. Why do various social media personality
types share information?
Careerists:
Social media users who share content that
helps their colleagues solve problems
related to business (career development,
workplace issues, industry challenges, etc)

11. Why do various social media personality
types share information?
Boomerangs:
Social media users who share content just
because they want to provoke an emotional
response or debate. Boomerangs will often
return to a conversation to monitor responses
and engage other respondents.

12. Why do various social media personality
types share information?
Selectives:
Social media users who are extremely selective
about the content they share with their friends
and colleagues. Selectives will not share any
content that reads like something they would
never produce themselves.

13. How to develop content for various social
media personality types
Creating Content Connectors Will Share:
1. Is it a deal worth sharing?
- Is this an exclusive deal? Is this deal time sensitive?
2. How do you motivate your connectors to share your
deal?
- Are you offering your connectors an incentive for
sharing?
3. What does this deal say about your brand’s promise to
its customers?
- Do you have a money back guarantee? Is it mentioned
in the fine print?

14. How to develop content for various social
media personality types
Creating Content Altruists Will Share:
1. Is this information useful and informative?
- Will this information help solve a problem?
- Is this content blatant self-promotion?
2. Does this information accurately represent your
brand?
- Does this information represent your brand’s
personality?

15. How to develop content for various social
media personality types
Creating Content Hipsters Will Share:
1. Is this content related to a new product or a new
trend?
- Will your hipsters enjoy showing off the fact that
they were one of the “first to know?”
2. Did you remind your hipsters to share your
content?
- When you post your content
(blogs, videos, photos) include text that asks social
media users to share

16. How to develop content for various social
media personality types
Creating Content Careerists Will Share:
1. Is this content that will help solve a business
challenge?
- Can you turn this content into a white paper?
- Can you turn this content into a webinar series?
2. Did you remember to ask for input from your
careerists?
- Careerists like to help solve problems. Asking
them to provide additional input will help encourage
them to share

17. How to develop content for various social
media personality types
Creating Content Boomerangs Will Share:
1. Is this content that will encourage an emotional
response or debate?
- Does this content excite or anger Boomerangs?
- Does this content encourage readers/viewers to
offer their opinion on the subject matter?
2. Are you okay with your brand being associated
with any debates this content inspires?

18. How to develop content for various social
media personality types
Creating Content Selectives Will Share:
1. Will this content pass the muster of my most
critical community members?
- Is this content free of grammatical errors and spelling
mistakes?
- Is this content my most critical community members
would call their own?
2. Did you ask for input from your selectives?
- Selectives will often share great content they feel they
helped to create.

19. How to strengthen your brand’s relationship
with various social media personality types
• Do the research to build a customer profile
1. Monitor actions and behaviors of current
Facebook fans, Twitter followers and LinkedIn
group members
2. Determine the most popular social media
personality type(s) in your online communities
3. Implement surveys that help you determine the
types of content your community members
prefer

20. How to strengthen your brand’s relationship
with various social media personality types
• Develop content based on the findings of your
research
• Avoid bombarding your community members
with content that is mostly self-promotion

21. Move The Needle

22. Start Your Research!
Keeping in mind the 6 personality types discussed,
monitor the last 6 months of your community’s social
media behavior
• What types of content do they share?
• How often do they comment on your content?
• How often do they tag your social network
page(s) on their personal/business page?
• Track the amount of community users who fit the
description of any of the 6 personality types
discussed
Move The Needle

23. Key Takeaways
• An understanding of 6 distinct social media
personality types
• Why various personality types share the
information they share on social networks
• How to develop content for various social media
personality types
• How to encourage the various social media
personality types to share your content
• How to strengthen your brand's relationship with
various social media personality types

24. Thank You!
Learn more at
www.onlinemarketinginstitute.org