Off page Seo .. What are the benefits and how do I optimize my presence ?

1. Off-page SEO

2. What is Off-page SEO
Backlinks, also known as; incoming links, inbound
links, inlinks, and inward links
incoming links to a website or web page.
In basic link terminology, a backlink is any link received
by a web node (web page, directory, website, or top
level domain) from another web node.
Off Page SEO is the number of backlinks you have
directed towards your site.

3. Anchor Text
With backlinks you want to make sure you are varying
your anchor text. There are 4 different variations of
anchor text you can have when setting up your back
links. In your main post be sure to use descriptive
keyword rich anchor text.
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4. Anchor Text Type 1: Exact Match
Anchor Text
With Exact match anchor text, you want to make sure
you are using this 25-40% of the time with your
backlinks.
For example: If your keyword is Hot Wheels, you should
make sure that anchor text is hyper linked to valuable
content linking back to your original blog , or website.

5. Anchor Text Type 2 : Partial Match
Anchor Text
With Partial Match Anchor text, you want to make sure
you are using this 10-20% of the time with your
backlinks.
For example: We will use the same keyword Hot
Wheels, a partial match for this would be something like
Hot Wheels Supplies or Hot Wheels on Sale. The main
keyword is still in the anchor text however now you are
partially matching the link.

6. Anchor Text Type 3: Random Anchor
Text
With Random Anchor text you want to make sure
you are using this 15-25% of the time with your
backlinks.
Examples of this are : Click here, more information,
continue reading, and so on and so forth.
*These you can use with more low quality links.

7. Anchor Text Type 4: URL Anchor Text
With URL Anchor text you want to use this 20-30% of the time .
Most of your URL anchor text links you want to post on videos.
Examples of this are; Website.com, www.website.com,
http://website.com and so on and so forth.
Now none of these percentages are set in stone. Google is
forever changing and evolving. Coming out with new algorithms
to post the most relevant content to its viewers. These
percentages are just suggestions. Figure out what works for you.
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8. Off Page SEO: Backlinks Basic Tip 1
When setting up backlinks for your site make sure you have link diversity. You
can obtain link diversity by having links from various sources and IP addresses.
Sources such as Web 2.0 Sites, Social Networking Site, Forums etc..
The new Google Penguin also likes to see multiple visitors to your site that
comment and share. This lets Google know your site is valuable. Now this does
not mean to go out on Fiverr and hire a bunch of people to comment on your
post. There can be cost and benefits to doing this. Cost, you want high quality
comments. You are only paying these people $5 for there service. So you can
figure out how much quality a $5 post is. Benefit, you have a comment from a
different IP address and your site may or may not be shared dependent upon
what that person is offering.

9. Off Page SEO: Backlinks Basic Tip 2
Build your backlinks steadily and maintain link velocity as time
goes on.
The average new website takes from 3 to 6 months to rank high
in Google. So if your site magically 100,000k links and tries to
rank over night , get ready for those red flags from Google.
Start slow and build up… do not build links all at once.. a site does
not naturally grow like that.. YOU WANT TO BE….OR AT LEAST
LOOK, NATURAL.
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