long tail keywords versus short tail keywords, what is the difference?

1. Long vs. Short Tail Keywords
The benefits of using Long and Short Tail keywords

2. Long Tail Keywords
• Target a more specific
audience
• Typically 3+ keywords
Example:
Where can I buy organic
chocolate chip cookies? Where can I buy organic chocolate chip cookies?

3. Short Tail Keywords
Typically 1-2 keywords
Target a broad audience
Example:
Organic cookies

4. The Benefits
Long Tail Keywords:
Where can I buy organic cookies?
Easier to rank in search engines
Short Tail Keywords:
Organic cookies
Target a more specific audience Broad results
Cost less per click when doing More traffic
paid advertising
Helps with site ranking

5. Which should you use?
It is beneficial to use BOTH!
*Remember*
You want to generate
as much traffic as possible
while also making sure you
are giving your blog a greater
chance of reaching your
target audience.
Online Biz Information