Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing. Description: • Instead of traditional marketing approaches, startups can engage their target audiences with relevant content that proves their credibility as a trusted resource. More than just random blogging, an editorial strategy helps establish and grow conversations with customers thereby promoting brand awareness and loyalty. • Explore ways to kick-start or improve your thought leadership efforts.

1. Thought Leadership for Startups
Developing your Company’s “Voice”
through Content Marketing
@LanceKManning Lance@LanceManning.com

2. Content vs. Delivery
Startup Communications
• Customers
• Partners
• Advisors
• Investors
VOICE
• Media

4. • Architect + Modern + Dallas

5. Paul Graham

6. • Dave Chase
– Chief Executive Officer
– Microsoft, Accenture Healthcare, Internet Entrepreneur
– Regular Writer for:
• Huffington Post, TechCrunch, Online Journalism Review

7. Dharmesh Shah

9. Mint.com
http://mashable.com/2011/05/01/content-marketing-tips/

10. Lesson 1
• White Papers

11. Lesson 2
• Blogs
• 10 yrs

12. Content Marketing
• Establish and grow conversations with your
target audience
• Becoming a trusted content resource will
attract and retain their loyalty

13. Voice + Content Marketing
• Step 1
– Editorial Strategy
• Step 2
– Editorial Team
• Step 3
– Editorial Calendar

14. Content Marketing Strategy
http://www.contentmarketinginstitute.com

17. Thought Leadership for Startups
Developing your Company’s “Voice”
through Content Marketing
@LanceKManning Lance@LanceManning.com