The impact of social media on the digital reputation economy.

1. YOUR
DIGITAL
FOOTPRINT
S
I
N
T
H
I
Y
A
-
S
O
O
R
I
Y
A
G
A
N
T
H
A
N

2. where the Internet records
everything…
We live
in a
world

3. …and forgets
nothing.
1

4. Tweet, and blog entry
by and about us...
status update,
Every online photo,

5. can be stored forever.
1

6. A survey by Microsoftfound that
75 percent
of U.S. recruiters and human-resource
professionals do
online research
about candidates…
1

7. …and 70 percent reported that
they have rejected candidates
because of
information found online.
1

8. is at an
.
Third party research
of your digital footprint
2

9. of college
admissions officers admit they
“Googled” an applicant…
3

10. social networking page
to learn more about them.
…while 31 percent
visited an applicant’s
3

11. In 1890,
the
Kodak
camera was
scrutinized
for making
gossip
into a
trade.
1

12. Today, the Internet
makes scrutiny
an expectation.
1

13. A study of
inferred personal
information
from public content…
in the United States

14. …even if users
had not chosen
to reveal such information.
4

15. When you share
interests, or outings online…
your location,

16. You are jeopardizing
your own privacy.

17. Onlineinformation can be tracked…

18. …to provide you with
…

19. …or find you.
Locate John Smith
5

20. The Library of Congress
will be storing
an archive of public Twitter posts
since 2006.
1

21. Now your drunk tweets
are here to stay
– .

22. Think of fame vs. infamy
– be careful what you wish for.

23. When the internet
never forgets,
how can
you reinvent yourself?

24. Think before you share.

25. Sources
All images used under the Creative Commons Attribution Share/Remix License
1. Photo by Robert ~ https://www.flickr.com/photos/huffstutterrobertl/10313160914/
2. Photo by Jonathan Cohen ~
https://www.flickr.com/photos/jonathancohen/5284080208/
3. Photo by kerolic ~ http://www.flickr.com/photos/kerolic/7722509322/
4. Photo by Rachel Carter ~ https://www.flickr.com/photos/raggle/3625352438/
5. Photo by Yumi Samoilov ~
https://www.flickr.com/photos/110751683@N02/13334048894/
6. Photo by Truthout.org ~ https://www.flickr.com/photos/truthout/4902199888/
7. Photo by Sinthiya Soori
8. Photo by Danny Choo ~ https://www.flickr.com/photos/dannychoo/8887251841/
9. Photo by UK Ministry of Defence ~
https://www.flickr.com/photos/defenceimages/11822358066/
10. Photo by mkhmarketing ~
https://www.flickr.com/photos/mkhmarketing/8539048913/
11. Photo by Bill Strong ~ http://www.flickr.com/photos/bstrong/357369255/
12. Photo by Rafael Anderson Gonzales Mendoza ~
https://www.flickr.com/photos/andercismo/2349098787/
13. Photo by Jason Mrachina ~ https://www.flickr.com/photos/w4nd3rl0st/6857507755/
Photo by Keri J ~ https://www.flickr.com/photos/ideagirlmedia/5339904409/
14. Photo by Rishi Bandopadhay ~
https://www.flickr.com/photos/rishibando/4660452869/
15. Photo by MTSOfan ~ https://www.flickr.com/photos/mtsofan/13194016415/
16. Photo by Jacob Fg ~ https://www.flickr.com/photos/jacobfg/5656312591/
17. Photo by Saad Faruque ~ https://www.flickr.com/photos/cblue98/6943095191/
18. Photo by Asim Bharwani ~
https://www.flickr.com/photos/modenadude/3280286776/
19. Photo by Steve Garfield ~ http://www.flickr.com/photos/stevegarfield/1270723762/
20. Photo by Mack Male ~ http://www.flickr.com/photos/mastermaq/3564004541/
21. Photo by Lotus Carroll ~ https://www.flickr.com/photos/thelotuscarroll/9233212701/
22. Photo by Frederic Poirot ~ https://www.flickr.com/photos/fredarmitage/347361866/
23. Photo by Sahadeva Hammari ~ https://www.flickr.com/photos/sahadeva/446157843/
24. Photo by: Pete ~ https://www.flickr.com/photos/comedynose/4739614082/
5/10/25. Photo by Lena ~ https://www.flickr.com/photos/ontask/7771308330/
1. “The web means the end of forgetting.” By Jeffrey Rosen.
The New York Times. July 2010.
http://www.nytimes.com/2010/07/25/magazine/25privacy-
t2.html?pagewanted=all&_r=0
2. “Kaplan test prep survey: more college admissions officers
checking applicants’ digital trails, but most students
unconcerned.” By Russell Schaffer. The Washington Post
Company. October 2013. http://press.kaptest.com/press-
releases/kaplan-test-prep-survey-more-college-admissions-
officers-checking-applicants-digital-trails-but-most-students-
unconcerned
3. “They loved your G.P.A. Then they saw your tweets.” By
Natasha Singer. The New York Times. November 2013.
http://www.nytimes.com/2013/11/10/business/they-loved-
your-gpa-then-they-saw-your-tweets.html
4. “Facebook users unwittingly revealing intimate secrets,
study finds.” By Josh Halliday. The Guardian. March 2013.
http://www.theguardian.com/technology/2013/mar/11/fac
ebook-users-reveal-intimate-secrets
5. “Facebook to debut Nearby Friends service on mobile app
in coming weeks.” By Allison McGinley. Click Orlando; WKMG
LOCAL6. April 2014.
http://www.clickorlando.com/news/facebook-to-debut-
nearby-friends-service-on-mobile-app-in-coming-
weeks/25698746