Professional Development course, Lisbon 1st and 2nd February 2012. Course developed and delivered by Kim Barnes, from Barnes and Conti (US) organised by Sintese Azul (Portugal) In this program, we focus on leadership and management behaviors that are key to driving value-creating innovation. Whether you are innovating in products, services, markets, processes, or platforms, the mind-sets and skill-sets of leaders and managers are essential to success.

1. INOVAÇÃO
Managing Innovation
Driving Ideas from Strategic Initiative to Value Creation
Skills Development 2012

2. Managing Innovation WHAT IS INNOVATION?
Driving Ideas from Strategic Initiative to Value Creation DEFINITION
Optimizing the potential value
embedded in an idea that is new to you.
Innovation is different from creativity. It involves finding
ideas, exploring them, selecting, realizing and exploiting
value. The dictionary defines innovation as the process
or act of introducing something new. Peter Drucker
(1993) described innovation as “the specific instrument of
entrepreneurship … the act that endows resources with a
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
new capacity to create wealth.” For managers, innovation
means optimizing the potential value embedded in
an idea that is new to you. The idea may be one that is
exceptionally creative or one that is known elsewhere but
novel in a particular environment or application. Innovation
is all about the optimization of selected ideas – where the
value added exceeds the costs incurred.
WHY IS IT IMPORTANT?
Most of us use products or services that did not exist a
few years ago. We do things in different ways, from listening
to music to shopping for books to navigating our way to a
new location in our cars. We benefit from increased choice
and better ways of getting things done. The force driving
these changes is innovation.
Innovation is vitally important for economies and
companies—but it is also significant in the larger world.
The stresses and strains on the earth are increasing. Social
discord is an ever-present menace. We need innovation to
help us to live better lives and neutralize our impact on the
earth’s environment.
© B. Kim Barnes
SÍNTESE AZUL

3. Managing Innovation Driving Ideas from Strategic Initiative to Value Creation
WHAT IS MANAGING INNOVATION? WHO SHOULD PARTICIPATE?
In this program, we focus on leadership and management Managers who see fostering innovation as a part of their
behaviors that are key to driving value-creating innovation. role, individual contributors whose work involves facilitating
Whether you are innovating in products, services, markets, innovation, senior managers who lead or sponsor innovation
processes, or platforms, the mind-sets and skill-sets of leaders as part of their responsibilities.
and managers are essential to success.
By the term “manager” we refer to a role that may not be
Leaders are under pressure to meet or exceed market a job title. Individual contributors, team leaders, as well as
expectations each quarter. Different approaches are touted as those in the formal hierarchy, manage innovation as part of
the route to success. Methods such as Six Sigma and Lean their everyday working lives.
Sigma deliver results by improving bottom-line performance
“
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
through operational efficiency and effectiveness. In contrast,
innovation, seen as a key means to achieve competitive
advantage, delivers results by generating organic growth to the
We believe innovation has such importance in
company’s top line.
today’s world that everyone, in businesses or
Innovation requires tapping people’s creativity and not-for-profit organization must be engaged in it:
imagination in cultivating a culture that stimulates and supports thinking about it, applying it, managing it.
innovation. Innovation is not only the result of imposing specific Barnes & Conti
processes and disciplines; it is an inherently human activity
that requires a broad understanding of how people think and
behave.
This program will enable you to make a stronger personal
contribution to the innovation revolution. Our mission is to
help you to be a more effective formal or informal manager of
innovation. By the term “manager” we refer to a role that may
not be a job title. Individual contributors, team leaders, as well
as those in the formal hierarchy, manage innovation as part of
their everyday working lives.
SÍNTESE AZUL

4. Managing Innovation Driving Ideas from Strategic Initiative to Value Creation
OBJECTIVES AND GOALS COURSE DATE
The program´s goals are: FEBRUARY - 1ST AND 2ND 2012 (9:00 – 18:00)
1 Clarify how innovation can become an important part of the (note: the organizers reserve the right to cancel and/or change
way that you do your job and live your life. the date of this course. In the case of cancelation all payments
received will be reimbursed)
2 Specify how mindsets, skills and behaviors need to change as
Venue | Fundação Portuguesa das Comunicações (www.fpc.pt )
an idea moves from being a “gleam in the eye” to a reality that
Lisboa – Portugal
creates value in your organization and/or the larger world.
Price
3 Suggest practical ways in which you can create and develop individual | €1800 per person + VAT
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
innovation capability both within your area of influence (AOI) early bird | €1350 per person + VAT (valid for registrations before 30th November 2011)
and across organizational boundaries. groups of +3 participants | €1350 per person + VAT
early bird for groups of +3 participants | €1080 per person + VAT
Note
1 Subscriptions are not reimbursed (except course cancelation by
DELIVERABLES the organizers) but can be transferred to other participant.
By the end of the program participants will be able to: 2 Course and course materials will be delivered in English.
1 Describe best practice in innovation management.
Interested? SIGN UP NOW
2 Reflect systematically on their own strengths and weaknesses
as a manager of innovation.
3 Identify ways to weave innovation into their management
practices and/or in the larger world.
4 Use context-specific behavioral skills that drive, foster, support
and improve innovation practices.
5 Begin to develop a draft innovation agenda that can be
explored, developed and implemented over the coming weeks.
SÍNTESE AZUL

5. Managing Innovation Driving Ideas from Strategic Initiative to Value Creation
COURSE OUTLINE 5 Deep Dive: Searching, Exploring, Committing
1 Opening Exercise, Definitions, Key Models Analysis of the early phases of the innovation journey
Exercise, discussion, and exploration of core definitions through viewing and discussing a video example followed
and concepts related to creativity, innovation, and by skill practice, observation, and feedback.
Innovation management.
6 Skill Assessment
2 Personal Connections: Contributions, Lessons Learned, Review of the mindsets and skillsets as applied to
Needs, and Issues
participants of own management practices; identification
Examination of participant and organizational strengths, of further learning needs.
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
needs, and experiences regarding innovation management.
7 Tools for Idea Development
3 The Innovation Journey Introduction to several tools for generating, developing,
Introduction to the core model for innovation management and selecting promising ideas.
and application to participants of past experiences.
8 Innovation Journey Exercise
4 The Avatars of Innovation Practice in managing a complete real-world innovation
Exploration of the mindsets and skillsets required during process, time-bound innovation journey through all the phases.
each phase of the innovation journey.
9 Organizational Capability: Research and Application
Application of six areas of innovation capability identified
through research on successfully innovative organizations
to participant’s own areas of influence and responsibility.
10 Innovation Agenda
Development of a draft plan for implementing innovation
management skills.
SÍNTESE AZUL

6. Managing Innovation Driving Ideas from Strategic Initiative to Value Creation
AUTHORS
B. Kim Barnes is the CEO of Barnes & Conti The second edition of her book, Exercising Influence: A
Associates, Inc., of Berkeley, California, an independent Guide for Making Things Happen at Work, at Home, and
learning and organization development firm. She has had in Your Community, was published by Pfeiffer/John Wiley
over 30 years of experience as a thought leader, teacher, in 2007. Her most recent book, co-authored with with
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
facilitator, consultant, coach, and author in the fields of Beverly Scott, is Consulting on the Inside: A Practical
management, leadership, and organization development. Guide for Internal Consultants, published by ASTD in
March, 2011. In addition, she has published numerous
Kim is a frequent speaker at national and international articles in professional journals and books.
professional conferences and meetings on topics
ranging from influence to innovation to inspirational Kim holds a master’s degree in Human Development.
leadership. she has also published a number of articles Her clients include Abbott Laboratories, Cisco Systems,
in professional journals in the U.S. and abroad. She CitiGroup, the Haas Business School of the University
is the primary developer of Barnes & Conti programs of California, Medtronic, NetApp, San Francisco General
B. KIM BARNES such as Exercising Influence, Constructive Negotiation, Hospital, and the U.S. Department of Energy, among
“
Inspirational Leadership, Intelligent Risk-Taking, and many others. Kim resides in the San Francisco Bay Area.
Strategic Thinking, among others. She co-developed
the program, Managing Innovation, Driving Ideas
Innovation is a human endeavor –
from Strategic Initiative to Value Creation with Dr.
it can´t be automated, It requires
David Francis, the Deputy Director of CENTRIM, the
passion, focus, dedication,
University of Brighton’s Centre for Research in Innovation
teamwork, and a willingness to
Management.
see things through, Innovation
doesn´t “just happen”. It requires
leadership and management.
Kim Barnes
SÍNTESE AZUL

7. Managing Innovation Driving Ideas from Strategic Initiative to Value Creation
AUTHORS
David Francis, Ph. D. is Assistant Head of Economic
and Social Engagement, Brighton Business School, and
Principal Research Fellow. Dr Francis has been involved
in a number of major research projects during his career,
including the investigation of organisational characteristics
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
that contribute to agility. His research on innovation in
medical trials has provided a bridge between business
management and medical management.
Dr Francis has worked with smaller companies to
facilitate the development of their innovative capacity
and has conducted innovation audits in a number of
“
pharmaceutical companies. He has developed the
DAVID FRANCIS capability of Innovation Consultant and facilitators in several
countries, including leading the first such programme in
Serbia for the European Union.
Despite all the pro-innovation rhetoric that one
Dr Francis’ research interests have included adopting encounters in annual reports and CEO speeches,
the sociological method known as ‘adaptive research’ to most still hold the view that innovation is a rather
the analysis of innovative organizations. He has developed dangerous diversion from the real work of wringing
training programmes, based on research conducted at the last ounce of efficiency out of core business
The Centre for Research in Innovation Management at the processes. Innovation is fine so long as it does
University of Brighton, for upgrading management skills not disrupt a company´s finely-honed operating
in facilitating innovation. He is the co-author, with B. Kim model…As change becomes ever less predictable,
Barnes of Barnes & Conti Associates, Inc., of the training companies will pay an ever-escalating price for
programme, Managing Innovation: Driving Ideas from their lopsided love of instrumentalism”
Strategic Initiative to Value Creation, which is based on this Gary Hamel
research. This programme has been adopted by a number
of Fortune 500 companies across the globe.
SÍNTESE AZUL

8. Managing Innovation Driving Ideas from Strategic Initiative to Value Creation
Barnes & Conti is a global leadership training and development company
that helps move ideas into action. Our research-based programs build What previous participants of
practical skills in areas such as influence, strategic thinking, innovation this program said:
“
management, and problem solving. We create a clear path for individuals
and organizations through the complexities of our connected world.
Managing Innovation helped me explore
the multi-faceted role of an innovation
Some organizations that have used Barnes & Conti’s Managing Innovation manager—the skills and mindsets required
for the meaningful implementation of
IBM Western & Southern Financial
innovation initiatives in our business.
© 2011 by Barnes & Conti Associates, Inc. ALL RIGHTS RESERVED. Brought to Portugal by Síntese Azul.
Medtronic NetApp
TE Connectivity Haas Business School/University of California
“
Abbott Laboratories at Berkeley
United Technologies The workshop gave me great insights into
State Farm Insurance
the Innovation Methodology, as well as
New Balance providing some very useful tools.
“
Sintese Azul is a trusted partner for change management, talent
management, performance management, strategic leadership and culture The innovation journey is an excellent
design. Working with both, large and SMEs , investing in cutting-edge process to go through when trying to
knowledge to nurture their core value creators: people, talent and creativity. embrace and/or implement change.
Contacts
Rua Febus Moniz n.19 António Chanoca
2780-234 Oeiras antonio.chanoca@sinteseazul.com
Portugal 919 352 168
(+351) 214 413 938 Maria Ana Neves
geral@sinteseazul.com maria.ana@sinteseazul.com
965 239 326
www.sinteseazul.com