Second Screen experiences are really becoming exciting now as they hook in to the gaming and fitness markets. The question is where next, and how can we incorporate this in to business engagements in B2C and B2B. This is a presentation supporting some thoughts at my blog at http://realhardman.com.

2. What is a Second Screen Experience?
I think a great way to think about the second
screen experience, is an application that extends
the primary experience to a portable device. It
should be an extension of the primary
experience, that when using it on the second
screen, actually has an impact on the primary
experience itself.

3. Grand Theft Auto V, was one of my first interactions
with the second screen. I spent a lot of time
customizing vehicles, and less on the dog feeding. The
car customization was always good, you basically preordered your customization and then drove the car to
the shop, in seconds, your customizations are applied
and paid for, rather than messing around in the game.
In some instances things like this are easier on a device,
than via an actual game controller.

4. Assassins Creed 4’s Second Screen on the Tablet and Smart Phones, lets you manage your
fleets, trade routes, maps and information gathering. Any income you generate through the
mini games here, directly goes back to you in the game.
It could also be connected to the console as you are playing with to provide relevant maps
when you are in particular locations in the game.

5. The concept around Defiance, was actually pretty exciting and compelling, the events in the
TV Show would impact the game, and the events in the game impacts the TV series.
However that wasn’t the case, as was reported in IGN’s article “Defiance’s Game-TV
Crossover is Disappointing”.
We can only hope that maybe this experiment gets better for season 2, if there is one…

6. The whole smart watch phenomena and
fitness bands are the next generation of
very small second screens. While the
interactions are much less touch based,
they are more activity based and have
impact on your personal experiences that
expand out to a larger system that can be
viewed on larger devices from a tablet to a
PC, or even Smart TV.