The Slideshow from our morning briefing at Creuna in Copenhagen.

1. Innovation with mobile communication MORGENBRIEFING DEN 1. DECEMBER 2009 Jeppe Hansen, direktør & Simon Kibsgård, konsulent, mobilsystemudvikling,

2. Agenda It’sTime to go mobile YourMobile Concept RethinkYour service How to getthere Convincedyet?

3. It’s time to go mobile 3

4. Mobile sites to day

5. Worldwide Worldwide mobile phone 286.1 million units in Q2 2009 (6.1 % decrease) Worldwide Smartphone 40 million units in Q2 2009(27 % increase) Android from Google will increase by 900% in 2009 iPhone will grow by 79% in 2009 5 Gartner, August 2009 & Strategy Analytics, May 2009

6. Mobile Media USAGE Growing 17 % a year (UK) Source: Product: MobiLens Data: Three month average ending June 09 Country: UK - N= 13,997

7. Your Mobile Concept

8. How to do ”web 2 mobile” Rethink! – don’tshrink Context is king Micro boredomis free time Adaptgracefully– Make it easy to use Choosewhat’s relevant

9. What time do weuse Mobile Internet? (NO) 9 Source: http://gallup-tns.no

10. Rethinkyour service

11. Arla cookbook- One gigantic website 11

12. Arla cookbook- CustomersLooking for inspiration 12

13. Arla cookbook- One focused service 13

14. KRAFT Foods Assistant 14

15. Web2Mobile & 1 click information

16. oneClickUpdate Visit a service on the net Selectthe informations youwant to takewithyouon the mobile Typeyourphonenumber You’llrecieve a SMSwith a link Click the link and seeyourselectedinformation Nowupdatethis information from your mobile One clickupdate...

17. Århus KOMMUNEs BIBLIOtEkER Searchmaterials Check your reservations renewyourbooks Securelogin Events info Top 10 Werecommend And much more…

18. Mobile webSites VS Desktop Websites 18

19. Context is KING 19

20. 20

21. DSB S-tog

22. Mobile quiz 22 Come back for more Competitionworks! Videos in second

23. Pepsi for all Scan to win Know at once Everybodywins Claimpricewithin an hour Draw customers to your shop SMS opportunity 23

24. Julekalender 24

25. Statistic setup 2D barcode Xmas Campaign Tracking cross channels : Posters 300 Flyers 30.000 Offline magazine ”ByensPuls” article 6 Whole page articles in 3 CPH free News Papers Email Newsletter 70.000 recipients Website landing pages (2) Facebook campaign / fan site / wall publishing Got-U viral marketing 25

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27. 14 minutter 27

28. Starkconcept 2D barcodeonproduct labels 10.000 productnumbers Gethelp / more info Return input /complaints Collect information Getloyaltythrough cool cash in return 28

29. Spejdernet – Scoutin’

30. What 2 do with 2D barcodes ? Offline goes online Scan the same code and getdifferentthingseveryday Scan the screen and get the information Scan to get info, updates, to report Scan pairedwith time Scan pairedwith locations

31. Find nearest Gas station 31

32. Mobile UserContent - Trygfonden Report Present Subscribe

33. OK Local sport community Loyalty, reputationand self-fashioning 33

34. Carlsberg Mobile Marketing 34

35. Push Information and updates Guide and trackcustomerbehavior Push info to customers in specificareas / zones Getcrosssellingopportunities

36. Mobile Video

37. Mobile Paymenttoday © Creuna 37 SMS tickets WAP-BillingBooks Premium SMS

38. What’scoming © Creuna 38

39. How to get there

40. Politiken www.pol.dk, i.pol.dk, mobil.pol.dk © Creuna 40 Klk l

41. Mobile-detectonyour website Detect the mobile device Adaptstyle and contentreturned to mobile One system to edityour desktop and mobile content SameURL as always Automaticupdatesfor future mobile devices

42. Convinced yet?

43. The Mobile Internet Revenue MIX 2012 Smartphoneforecast Symbian OS 39 % (50 %) Android 14.2 % (2 %) iPhone 13.7 % Windows Mobile 12.8 % BlackBerry 12.5 % Various Linux 5.4 % Palm 2.1 % 43 From http://www.computerworld.com/s/article/9139026/Android_to_grab_No._2_spot_by_2012_says_Gartner

44. Mobile Services Demographics (UK) Higher on chart = more female Further to right = older Size of bubbles = # of users Source: Product: MobiLens Data: Three month average ending June 09 Country: UK - N= 13,997

45. Younger and Less female (UK) Source: Product: MobiLens + Media Metrix Data: Three month average ending June 09 Country: UK - N= 13,997

46. Usersthisweek (No) 12.8 % used mobile content at least once this week 6.3 % used mobile content today Age: 18 % age 12 - 19 21 % age 20 - 39 14 % age +40- Use mobile content at least once a week Sex: 17 % men use mobile content at least once a week 8 % women 46 Source: www.tns-gallup.no/medier 2009Q2

47. European Mobile penetration SMS penetration is greater than 70 % today Growth of content available expected to rise dramatically Telecom providers will likely spark growth by bundling flat rate internet with voice service Source: Jupiter Research European Mobile Forecast, 7/08 (Western Europe) © 2008 Jupiter Research, LLC

48. Wap, web, What? The Mobile Web IS the internet Your web CMS is the source of information Youruser’s mobile context is the key to success m.yourdomain.dkwillbe the entrance for all your mobile content Web applicationswillbehuge App Stores, short code sms, barcodes, bluetoothwillcatchyourusers …So get the idea and getmoving 48

49. Geton the train There’s only one Facebook There’s only one Google Mobile users get loyal, when the service they found, is targeted them and easy to access. Would you like a one click shortcut on your customer’s mobile phone ? 49

50. How to do ”web 2 mobile” Rethink! – don’tshrink Context is king Micro boredomis free time Adaptgracefully– Make it easy to use Choosewhat’s relevant

51. Focus Identify the core services to your mobile users and make it easy to access

52. ABOUT CREUNA DIGITAL AGENCY. LEADING IN SCANDINAVIA. 300 PEOPLESOLUTIONS FOR THE DIGITAL AGE. ACROSS ALL DIGITAL MEDIA LARGE CUSTOMERS B2B, B2C, B2G. FULL-SERVICE CAPABILITY

53. SELECTED CLIENTS

54. Thankyou MORGENBRIEFING DEN 1. DECEMBER 2009 JEPPE M. HANSEN Direktør, forretningsudviklingM: (+45) 22 49 83 32 jeppe.hansen@creuna.dk SIMON KIBSGÅRD Konsulent, mobil systemudviklingM: (+45) 22 49 83 41 simon.kibsgaard@creuna.dk