A brief presentation shared with the Google Business Group of Jinja, Uganda telling them how to connect with their customers using Google+ and all the other apps in the Google Suite.

1. Connecting With Your
Customers
May 31, 2014

2. ◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to
use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for
Ugandan SMEs
Most
RELIABLE,
INNOVATIVE
Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug

3. ◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to
use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for
Ugandan SMEs
Most
RELIABLE,
INNOVATIVE
Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug
The point here is:
note the consistency of my
brand presentation. It makes
what I say authentic if
you follow my thread
consistently over time

4. Social
Networking
using digital media
platforms to interact with
other people with similar
interests
It’s really about
HOW you use these
platforms and WHY.
Not the platforms
themselves.

5. They’re not all
the same
different platforms are used
in different ways and for
different purposes; in many
cases by different people

6. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
different platforms are used
in different ways and for
different purposes; in many
cases by different people

7. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
different platforms are used
in different ways and for
different purposes; in many
cases by different people

8. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
different platforms are used
in different ways and for
different purposes; in many
cases by different people

9. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
different platforms are used
in different ways and for
different purposes; in many
cases by different people

10. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people

11. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
Contacts, friends, “those friends” ;-)

12. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin
phrase describing the Group)

13. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin
phrase describing the Group)
See, Google+ seems to
cover many more groups

14. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?

15. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?

16. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?
DISCOVERING SHARING+

17. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?

18. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
Think of your
target audience as
your Customers

19. Search
Maama
Gmail Taata
This theory is NOT endorsed by Larry Page or Sergey Brin

20. Search
+
Maama
Gmail Taata
+
This theory is NOT endorsed by Larry Page or Sergey Brin

21. Search
+
Maama
Gmail Taata
+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry
between Search &
Gmail, and the
romantic atmosphere
of Social Media
combined to result in
a baby…inevitable

22. Search
+
Maama
Gmail Taata
+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry
between Search &
Gmail, and the
romantic atmosphere
of Social Media
combined to result in
a baby…inevitable

23. Numbers from expandedramblings.com, April 2014

24. Over 300million monthly active users
Numbers from expandedramblings.com, April 2014

25. Over 300million monthly active users
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014

26. Over 300million monthly active users
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%

27. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%

28. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3

29. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page

30. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
negative Google+ user interaction with brands18%

31. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
53% positive Google+ user interaction with brands
negative Google+ user interaction with brands18%

32. The Circle of Customers
Identify and fill it carefully+sensibly+deliberately,
remembering always that your Customer (audience) is KING
Images downloaded from various sites then edited by Simon Kaheru so, they’re mine now! Mwebale munno (twice) and Webale nnyo!

33. Got @gmail?
Images courtesy of cdn-english.alshahid.net & www.ains.com

34. Got @gmail?
Get customers to
join the programme
PROVIDED you want
to interact with them
Images courtesy of cdn-english.alshahid.net & www.ains.com

35. Establish Mutual Interest
Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com

36. Establish Mutual Interest
Sharing
is
Caring;
but
share the
right stuff
with the
right
people
and you
will be
fine
Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com

37. Be Active

38. Be Active
but on Google
It’s like

39. Be Active
but on Google
It’s like
but to specific contacts
You can

40. Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive

41. Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive
sentiments in people

42. Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive
sentiments in people
Don’t do that thing
that many people do of
getting onto Google+ then
going quiet; refer to the
numbers on Page (not
LARRY) 7 above

43. Go the Whole Distance

44. Go the Whole Distance
Hangout

45. Go the Whole Distance
Hangout

46. Go the Whole Distance
It’s EASY on the eye
Hangout

47. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page

48. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS

49. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube

50. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube

51. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube

52. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube

53. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication

54. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication

55. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
Use Google+ along with the entire suite of Google Apps and you will extract
all it’s value along with a whole lot more. The best part is that it’s intuitive -
once you start you just go on and on and on interacting positively with
everyone and it is so simple you feel stupid you weren’t doing it before!

56. www.mediaanalyst.co.ug
Plot 45, Bukoto Street
P.O. Box 867, Kampala
Uganda
Create. Represent. Realise.
Simon Kaheru
Lead Analyst
skaheru@mediaanalyst.co.ug
0792 800 080
@skaheru