BEATMATCHED A SOCIAL NETWORKING PLATFORM THAT CONNECTS USERS BASED ON SIMILAR MUSIC INTERESTS When two or more people have a similar interest in music there is an instant compatibility and common trait. By using this shared connection networking can be simplified and allow people to meet on a common ground. This website will be a portal that will allow users to share music and meet people who enjoy the same music. The scope of BeatMatched slightly changed to a more appealing business idea! BeatMatched will focus on dating an open social media platform rather than a limiting it to a dating site BeatMatched helps people with the same music tastes connect to date, hang out, enjoy concerts, create local bands, and will provide incentives as rewards to users. From the received feedback, we believe this is not only a viable business plan but also a very lucrative model which we as a team can successfully bring to market and that will attract 100,000+ users in the first year and generate cash flow immediately. -Currently we are developing the beta site which will be tested on the applicants of the survey as we have collected their e-mails to use as beta testers Our current customer analysis is an international market which is feasible based on the success of similar networking platforms such as Facebook and Spotify as well as dating platforms such as Plentyoffish and Okcupid. Thanks much for reviewing our presentation! We would greatly appreciate your input on our project :) Please visit www.BeatMatched.com and fill out the survey.

1. MARKET OPPORTUNITY &
LOW FIDELITY PROTOTYPE
www.BeatMatched.com
Music Sharing & Networking & Interest
Matching Social Media Platform

2. BEATMATCHED A SOCIAL NETWORKING
PLATFORM THAT CONNECTS USERS
BASED ON SIMILAR MUSIC INTERESTS
When two or more people have a similar interest in music
there is an instant compatibility and common trait.
By using this shared connection
networking can be simplified and
allow people to meet on a
common ground.
This website will be a portal that
will allow users to share music
and meet people who enjoy
the same music.

3. LIVE WEBSITE, DOMAIN & SURVEY
WWW.BeatMatched.COM

5. HOW BEATMATCHED WILL WORK
BeatMatched will be a free service that allows users to
create a profile that includes pictures, a bio and interests.
The main requirement will be that upon joining users list
their favorite genres of music, favorite artists, all of which
will determine their BeatMatching factors.
The site will then provide users with the option to meet new
people based on their similar musical interests.
Users will also have the option to solely post their own
music and find new music by exploring what others post.
Using youtube links to allow the user to choose from any
song on the internet and will not require any uploads.

6. COMPETITOR ADVANTAGE
Sites like Facebook, Myspace and Google+ have become
saturated with political opinions, personal problems and
pictures of babies or pets.
Dating sites such as OkCupid or PlentyOfFish can be
overwhelming with their constant messages and creepy
stalkers who are purely interested in sexual relationships.
BeatMatched offers a place where you can simply enjoy
music together, interact respectfully and focus on what you
love. It gives you the opportunity to contact others and
develop the type of relationship they seek.

7. PYSCHOLOGICAL & HISTORICAL
Music has the power to bring people together, uniting us in
a positive way. The human brain is programmed to seek
similar interests to establish a connection. When users
receive messages and incentives dopamine is released
making people happy and continue using.
Throughout history music provides the soundtrack for
celebrations, creates memories and allows people to join
one another to connect on a higher level.
"Music produces a kind of pleasure which human nature
cannot do without"
~ Confucius Chinese Philosopher (551–479 BCE)

8. COMPETITOR ANALYSIS
BeatMatched will integrate both Facebook and Spotify into
our service allowing users to add the songs and interests
from these sites to automatically update their BeatMatched
profile easily and quickly making their experience better.
What we hope to provide that these other sites do not offer
is real world and international interaction. Through
incentives like prizes and discounts we will encourage
BeatMatches to attend events together and allow you to
meet people no matter where you go.
If a user visits another city/country BeatMatched will allow
them to casually find people to attend concerts or share
music with improving their life and accelerating networking.

9. MARKET REVENUE POTENTIAL
1. Internet dating attracts 1.4 billion consumers1
2. Depending on user totals, revenue per user could be
upwards of $1
3. 74.1% of the single people in the US have tried online
dating equaling over 40 Million people2
= $$$
1
http://www.theglobeandmail.com/report-on-business/rob-magazine/the-vancouverite-behind-plenty-of-fish/article601186/
2
http://www.statisticbrain.com/online-dating-statistics/

10. USER FEEDBACK DEMOGRAPHIC
Using Obsurvey.com to create on online survey we polled
33 people and will continue to monitor up to 100 users to
gain insight into the market and get feedback on services.

11. USER RESPONSE TO FEATURES

12. USER INPUT ON MARKET VALUE

13. USERS INTERESTS REACTION

14. USING USER FEEDBACK TO
EVOLVE BUSINESS MODEL
- The scope of BeatMatched slightly changed to a more
appealing business idea!
- BeatMatched will focus on dating an open social media
platform rather than a limiting it to a dating site
-Music is the universal language, people can easily network
with others with same music taste.
- BeatMatched helps people with the same music tastes
connect to date, hang out, enjoy concerts, create local
bands, and will provide incentives as rewards to users.

15. REVENUE STREAM VIABILITY
- From market research we perceive the majority of
revenue will come from advertising sources. Utilizing
Google Adwords and targeted marketing sales to generate
the majority of the revenue source.
- We will develop affiliate relationships with ticket sales
sites and venues which the business will make a
percentage of revenue.
- In our market research comparative site PlentyOfFish
founded by Markus Friend in 2003 now brings in over
$300,000 a month solely from Adwords.

16. CONCEPT VIABILITY AND
INTERNATIONAL TARGET MARKET
- From the received feedback, we believe this is not only a
viable business plan but also a very lucrative model which
we as a team can successfully bring to market and that will
attract 100,000+ users in the first year and generate cash
flow immediately.
-Currently we are developing the beta site which will be
tested on the applicants of the survey as we have collected
their e-mails to use as beta testers
- Our current customer analysis is an international market
which is feasible based on the success of similar
networking platforms such as Facebook and Spotify as well
as dating platforms such as Plentyoffish and Okcupid.

17. SOCIAL MEDIA GLOBAL
ADVERTISING REVENUE
Global social media revenue is forecast to reach $16.9
billion in 2012, up 43.1 percent from 2011 revenue of $11.8
billion, according to Gartner, Inc.
Advertising is, and will continue to be, the largest
contributor to overall social media revenue and is projected
to total $8.8 billion in 2012. Social gaming revenue more
than doubled between 2010 and 2011 and is expected to
reach $6.2 billion in 2012, while revenue from subscriptions
is expected to total $278 million this year.
STAMFORD, Conn., July 25, 2012

18. SOCIAL MEDIA ADVERTISING
Marketers are allocating a higher percentage of their
advertising budget to social networking sites. This is mainly
driven by the fact that these sites offer a large pool of
engaged users who spend considerable time on these sites
— this increases the potential click-through rates (CTRs).
Social media sites enable marketers to target ads to
discrete consumer segments by unlocking the
interconnected data structures of users that include lists of
friends, their comments and messages, photos and all their
social connections, contact information and associated
media.

19. SOCIAL MEDIA PROFIT AND
EXPENSE REPORT
Zynga spent $45.5 million on 15 different acquisitions last
year, according to a filing with the U.S. Securities and
Exchange Commission.
Revenue grew 19% to $332.5 million, while bookings rose
9.8% to $301.6 million.
Analysts polled by Thomson Reuters expected a profit of 5
cents a share with $344 million of bookings.
Expenses grew 39%, as research and development costs
rose 79%.

20. THANK YOU!
Thanks much for reviewing our presentation!
We would greatly appreciate your input on our project :)
Please visit www.BeatMatched.com and fill out the survey.