How To Pitch Your Company To Investors

Show Me The
Money In 7 Steps
£££’s

SHOW
SHOW SHOW SHOW SHOW SHOW
ME SHOW
ME ME ME ME ME
THE ME
THE THE THE THE THE
MONEY THE
MONEY MONEY MONEY MONEY MONEY
VALUATION MONEY
FINANCE TAX LEGAL BUSINESS FINANCIAL
& PITCHES
SOURCES STRUCTURE STUFF PLAN MODEL
OFFER

Wednesday, 13 February 13

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STEP 7 - Getting investors
to hit the invest butoon
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com


“I have £150,000 that I want to
invest in a private company. In 30
seconds tell me why I should invest
in you..?”


“I
believe
you will
do it” “I
BEL
IEVA believe
BLE you can
PROF do it”
ITAB
LE
“I believe
it will
make VIA BLE
money”

The Investment Intersection...

“Can I
see it?”
“Can
PRO you
D UCT make &
sell it?”
PLAN

“Can you
ship it?” PEOPLE

Believable...

“Do
people
want it?”
PRO “Do You
BL EM Want
It?”
TIMIN
G
“Fo people
want it
now?” PAS SION

Viable...


WHAT IS A PITCH FOR? -

To attract the RIGHT
evangelists, customers &
investors


BELIEVE (PRODUCT,
PROFITABLE
PLAN & PEOPLE)

VIABLE (PROBLEM, VIABLE (PROBLEM,
PASSION, TIMING) PASSION, TIMING)
BELIEVE (PRODUCT,
PROFITABLE
PLAN & PEOPLE)
2 Types Of Investors...

BELIEVABILITY - PRODUCT,
PLAN & PEOPLE

B LE
TA
OFI
PR

VIABILITY - PROBLEM, PASSION &
TIMING

“My idea is going to make us

billionaires. It is a bigger idea
than Google & there is no
PLAN & PEOPLE

competition. With your money I
can quit my job and with your
experience we can bring it to
market, but you need to sign an
B LE NDA before I tell you”
TA
OFI
PR

TIMING

“Bigger than Google?”

“No Competition?”
“Job?”
PLAN & PEOPLE

“My Experience?”
“NDA?”
NO THANKS.

B LE
TA
OFI
PR

TIMING

PLAN & PEOPLE

“We want to take out Amazon. I paid
for a team of developers to replicate
their website. We are a proven team
willing to quite our jobs for a salary of
LE £100k each if you back us. Here is
only
B
TAour 20 page business plan and executive
OFI
PR summary.”

TIMING

PLAN & PEOPLE

“Take out?”
“Amazon?”
“Replicate?”
B LE “Only £100k?”
TA
OFI NO THANKS.
PR

TIMING

“I have created a revolutionary mobile

app. There are 6 billion mobile phone
users globally and all I need is 1% of
PLAN & PEOPLE

them to buy my app and we will be
made. I quite my job at Google & here
is my 200 page business plan. The
forecastsEare very conservative & I
L
ITAB need investment
OF to make it go viral”
P R

TIMING

“Revolutionary?”

“1%?”
“200 Pages?”
PLAN & PEOPLE

“Conservative?”
NO THANKS.

B LE
TA
OFI
PR

TIMING

“We worked 24/7 to launch our beta website
& we attracted 2000 subscribers with a 6%

conversion to our first paid product at a cost
of £3 per lead - James created it, & I sell it.
This business is more important to us than
PLAN & PEOPLE

any high salary, the world will be a better
place when we do this. We know how hard
this is going to be, but here is our executive
summary & E video pitch. We also have a slide
L plan & financial model on this
deck, business
ITAB
link. OFqualifies for SEIS and we are ready for
It
PR
due diligence. We have an FD role to fill for
the right investor too.”

TIMING

“Profitability?”
“Margins?”

“Video or Slide
Deck?”
PLAN & PEOPLE

“SEIS?”
“My Role?”
INTERESTING.
B LE
TA
OFI
PR

TIMING


GET YOUR FREE
BUSINESS PLAN 3.0
BUILDER -
If you are accepted to
pitch your business on
BankToTheFuture.com

APPLY NOW



Show Me The Money
In 7 Steps
WANT STEPS 1-6? - Tweet
@BankToTheFuture & Ask For All 7
Steps with #ShowMeTheMoney


How To Pitch Your Company To Investors

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