My June presentation for Terri Cooper on Facebook Offers.

2. Director of TwoCents Group
• Branding
• Graphic Design
• Marketing
• Advertising
• Social Media
• Web
Write for Marketing Magazine
Write for Jeweler Magazine
Publishing book this year
Lion Nathan, Heineken
Consumer behaviour
FMCG goods
Retail
Promotions
Social networking

6. Our motto for you:
CONSISTENT
RELEVANT

9. Why Do People Interact?
40%: discounts and promotions
39%: show my support for company
to others
34%: stay informed about company
33%: updates on future products
30%: updates on upcoming sales
25%: access to exclusive content
21%: learn more about the company

10. Should I promote my posts?
Normal rate around 23% to 33%

11. History of
Offers

12. Daily Deal Stats
• 58% of businesses cited customer acquisition as the top reason for liking daily deals.
• 42% of businesses cited ineffective customer acquisition as the primary reason for not
offering a daily deal again.
• 38% of daily deal buyers said they were already loyal to the business offering a deal.
• 31% of daily deal buyers said they were new customers
• 27% of daily deal buyers were swayed by a discount after having either visited only
sporadically or had stopped patronizing the establishment altogether.
• 77% of deal buyers for Groupon, LivingSocial, Travelzoo, and BuyWithMe were new
customers, all spent more than the deal's value, and an average of 20% of these new
customers became repeat customers.
• 48% of businesses said they would offer another daily deal, while a third were uncertain.
• 68% of daily deal buyers returned to the establishment even without another discount.
• 53% buyers went on to become regular customers.
• 67% buyers for restaurants said they returned to the restaurant where they had previously
used a daily deal.
• 48% buyers for restaurants were new customers & 83% ended up recommending the
restaurant to family or friends.

13. History of
Offers

14. The Problem with Location?

17. "About 10 per cent of calls have been really abusive,
another 10 per cent have been seriously concerned and
about 70 per cent want to book and tell their friends.”
- Paul Dimmick, Huon Bush Retreat

22. When to offer, Offers?

25. 783 fans
Facebook 1 Degree of Separation
273,189 friends of fans

27. Top Tips
• Have a Plan! Set Objectives!
• Know Your Message
• Stay On Brand
• Help People Find You
• Constant & Relevant Communication
• Get Everyone Involved
• Listen! And Reply!
• “A vocal minority, but an aural majority”
• Be a Resource
• Develop Tabs