The benefits and how to conduct email marketing

1. www.Smartcowmarketing.com
EMAIL MARKETING
A Smart Cow guide to Smart e-mail Marketing

2. www.Smartcowmarketing.com
SIMON CRIPPS
Online Marketing agency
 Website design and development
 Search Engine Optimisation (SEO)
 Social Media Marketing
 Pay Per Click Ads
 Email marketing
 Constant Contact Partner

3. www.Smartcowmarketing.com
EMAIL MARKETING
7 points about email marketing
 Why use e-mail marketing
 Email tools
 How to create engaging content
 How to get your e-mail opened
 What structures should the email be in
 How to build a list
 How to run a campaign

4. www.Smartcowmarketing.com
WHY E-MAIL MARKETING
 50% easier to sell to new customers than to brand new prospects
 We ALL have email accounts
 We ALL use email
 22% social, 21% searches, 20% content reading, 19% e-mail, 13% multi media, 5% shopping
 All have different portals except email
 It’s not just spam
 Cost effective

5. www.Smartcowmarketing.com
ACQUISITION CHANNEL GROWTH
blog.custora.com

6. www.Smartcowmarketing.com
CUSTOMER LIFETIMEVALUE
blog.custora.com

7. www.Smartcowmarketing.com
EMAIL SERVICEV OUTLOOK
 Subscribes
 List management
 Statistics
 Bounces
 Opens
 Clicks
 Black listing
 A v B testing
 Templates

8. www.Smartcowmarketing.com
HOWTO CREATE ENGAGING CONTENT
Overcoming content challenges
 I can’t create great content, I’m a horrible writer
 I don’t know what I’ll be doing a year from now, it’s impossible to plan my content
 I have a business to run, I can’t spend time creating content
 I’m only one person, I can’t come up with enough content ideas
 I’m just a small business, I can’t compete with the big guys
 Content is only valuable to me if it gets people to buy

9. www.Smartcowmarketing.com
HOWTO GETYOUR EMAIL OPENED
 From 100 emails you receive a day, what to open
 Name First
 0.5 – 1.5 seconds to decide to trust source
 Info@ Help@ or Simon@
 Title
 1 – 2.5 to engage
 Not too long 5 – 7 words
 Punchy / quirky
 Call to action
 Not spammy or sales
 Preview pane
 Content to the left
 Menu, content, links to the right

10. www.Smartcowmarketing.com
STRUCTURE OF EMAIL
 Content to the left as opposed to websites
 Opening pane and page size
 Non responsive
 Engaging and informative
 1 key point per mail
 Call to action
 Like, follow
 Download, click through
 Visit (HTML) site
 Keep engaged
 Links to content
 Ways to contact
 #Unsubscribe

11. www.Smartcowmarketing.com
BUILDING LIST
 Current clients
 Business contacts
 Business cards
 Sign up forms
 On site
 On tablet
 QR code
 Pen and paper
 Paid Lists
 Quality vs quantity
 Data cleanse
 List segmentation
 Products and services
 Client vs leads
 A v B

12. www.Smartcowmarketing.com
RUNNING A CAMPAIGN
 Get the right tool for the job (Constant contact)
 Create template
 Segment data
 Campaign types
 Auto responder (initial campaign)
 Monthly e-mails
 Product awareness
 When to send
 Gather statistics
 Act on statistics
 Rinse and repeat

13. www.Smartcowmarketing.com
THANKYOUVERY MUCH
Any Questions?
www.Smartcowmarketing.com
Simon@smart-cow.com
Online marketing Croydon
020 3137 1826
www.constantcontact.com/index.jsp?pn=smartcow