History shows us that ad blocking innovation and consumer’s demand for it is nothing new. Panic over recent methods of digital ad blocking must be put in proper historical context and the consumer’s long-held desire to skip ads must be acknowledged. Despite this, we also understand that advertising provides a valuable service in shaping and informing consumer behavior, accelerating our economy, and enabling wide consumption of low-cost or free products – such as apps or music – where costs are deferred with advertisements. Even consumers would likely agree with these benefits or they can often opt to pay for content so they realize the benefit of what advertising subsidizes. Read Silverlight Digital's whole story on the history of ad blocking here: http://www.silverlightdigital.com/an-illustrated-history-of-ad-blocking-1960-2016/

1. ILLUSTRATED HISTORY OF
Ad Bl cking
Robert Adler’s “Space Command”
popularizes the television remote
control in the 1960’s.
By the 1970’s, mechanical preset buttons
allowed drivers to not only change the radio
station while safely watching the road, but it also
gave listeners a quick solution to skipping ads.
Today, almost 150 million people have downloaded
ad-blocking software, according to a frequently
cited report from PageFair and Adobe.”
- Adweek, 2015
The National Do Not
Call Registry gives
you a choice about
whether to receive
telemarketing calls at
home.
skip
commercials60 (The Guardian, 2015)
TiVO’s new Bolt can skip
commercials entirely.
Mozilla’s
DO NOT TRACK
feature protects
Web users from
being profiled by
advertisers.
www.SILVERLIGHTDIGITAL.com
1960 - 2016

2. ILLUSTRATED HISTORY OF
Ad Bl cking
Today, almost 150 million people have downloaded
ad-blocking software, according to a frequently
cited report from PageFair and Adobe.”
- Adweek, 2015
1960 - 2016