Presentation I gave at Parliament House Sydney to politicians from Australia, Samoa and surrounding countries on social media.

1. Social Media Social Networks
wordle.net
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Wednesday, 7 July 2010

2. Social Media Social Networks
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3. Social Media Social Networks
COST OF INACTION
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4. Social Media Social Networks
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5. Social Media Social Networks
Journoggers and Division
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6. Social Media Social Networks
Rules:
- The longtail of reputation, forgiveness
- Answer the question NOT the one you wished they’d asked
- tell them to check your blog later, bypass trad. media
- show you are listening, not acting.
- don’t make a rod for your own back, you are in charge
- journalists are learning to be part of the community again,
not to bully.
- politicians are learning not to interrupt communities
- impartial is overrated. honesty and transparency are not.
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Wednesday, 7 July 2010

7. Social Media Social Networks
Removal of Privacy
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8. Social Media Social Networks
REAL TIME
MEASUREMENT
of SENTIMENT
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9. Social Media Social Networks
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10. SOCIAL MEDIA PRESS RELEASE
TEMPLATE, VERSION 1.0
CONTACT Client contact Spokesperson Agency contact
INFORMATION: Phone #/skype Phone #/skype Phone #/skype
Email Email Email
IM address IM address IM address
Web site Blog/relevant post Web site
NEWS RELEASE HEADLINE
Subhead
CORE NEWS FACTS
Bullet-points preferable
LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE
The purpose-built del.icio.us page offers hyperlinks (and PR annotation in
“notes” fields) to relevant historical, trend, market, product & competitive
content sources, providing context as-needed, and, on-going updates.
MP3 FILE OR GRAPHIC VIDEO
PHOTO
PODCAST LINK e.g., product e.g., brief
e.g., product
e.g., sound bytes schematic; product demo
picture, exec
by various market size by in-house
headshot, etc.
stakeholders graphs; logos expert
MORE MULTIMEDIA AVAILABLE BY REQUEST
e.g., “download white paper”
PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS,
CUSTOMERS AND/OR PARTNERS
Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional
quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides
opportunity for Agency to add further value to interested media.
LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL)
This empowers journalist to “take a different angle,” etc.
These links would also be cross-posted to the custom del.icio.us site.
BOILERPLATE STATEMENTS
RSS FEED TO CLIENT’S NEWS RELEASES
“ADD TO DEL.ICIO.US”
Allows readers to use the release as a standalone portal to this news
TECHNORATI TAGS/“DIGG THIS”
Wednesday, 7 July 2010

11. Social Media Social Networks
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Wednesday, 7 July 2010

12. Social Media Social Networks
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13. Social Media Social Networks
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14. Social Media Social Networks
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15. Social Media Social Networks
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16. Social Media Social Networks
http://www.youtube.com/watch?v=dkYC1kBPR6o
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17. Social Media Social Networks
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18. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
•iTunes Social Media Business podcast
reference
laurelpapworth.com
Wednesday, 7 July 2010