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Social Media Social Networks




                                              wordle.net
    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks


                                                       Laurel Papworth


                    •slides at http://slideshare.net/silkcharm
                    •blog at http://laurelpapworth.com
                    •email laurel@laurelpapworth.com
                    •phone +61 (0)432 684992
                    •Twitter @SilkCharm



                                                                              reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks

                                  Experiential Economy




                             Ted:Talks - Joseph Pine
    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




         The Experience Economy


                                               reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




         Social Network Identities


                                               reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks


                                Reputation




                                               over time

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Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




                             Organiser Pays
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Wednesday, 14 October 2009
Social Media Social Networks




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Wednesday, 14 October 2009
Social Media Social Networks




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Wednesday, 14 October 2009
Social Media Social Networks




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Social Media Social Networks




                             Power of Widgets
    laurelpapworth.com
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Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
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Social Media Social Networks



                             Content - Assets -Distribution - Living




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




      Social Media Press Release


                                               reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks

                                                  SOCIAL MEDIA PRESS RELEASE
                                                             TEMPLATE, VERSION 1.0

                             CONTACT                Client contact            Spokesperson               Agency contact
                             INFORMATION:           Phone #/skype             Phone #/skype              Phone #/skype
                                                    Email                     Email                      Email
                                                    IM address                IM address                 IM address
                                                    Web site                  Blog/relevant post         Web site


                                                              NEWS RELEASE HEADLINE
                                                                          Subhead


                                                                  CORE NEWS FACTS
                                                                   Bullet-points preferable


                                           LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE
                                         The purpose-built del.icio.us page offers hyperlinks (and PR annotation in
                                          “notes” fields) to relevant historical, trend, market, product & competitive
                                           content sources, providing context as-needed, and, on-going updates.


                                                         MP3 FILE OR                     GRAPHIC                         VIDEO
                                PHOTO
                                                        PODCAST LINK                    e.g., product                e.g., brief
                               e.g., product
                                                        e.g., sound bytes                schematic;                product demo
                              picture, exec
                                                           by various                   market size                 by in-house
                              headshot, etc.
                                                          stakeholders                 graphs; logos                   expert


                                                   MORE MULTIMEDIA AVAILABLE BY REQUEST
                                                                e.g., “download white paper”


                                   PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS,
                                                  CUSTOMERS AND/OR PARTNERS
                                                                           5.3"
                               Recommendation: no more than 2 quotes per contact. The PR agency should have additional
                               quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides
                                               opportunity for Agency to add further value to interested media.


                                               LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL)
                                                  This empowers journalist to “take a different angle,” etc.
                                            These links would also be cross-posted to the custom del.icio.us site.


                                                             BOILERPLATE STATEMENTS


                                                          RSS FEED TO CLIENT’S NEWS RELEASES


                                                            “ADD TO DEL.ICIO.US”
                                       Allows readers to use the release as a standalone portal to this news


                                                          TECHNORATI TAGS/“DIGG THIS”



    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




                       Conferences should enable as much
                         active participation of as many
                             participants as possible




                                                                     reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




                             VisibleTweets.com
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Social Media Social Networks




                             Live Experience



    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks


                             Augmented Reality




                                   Tatt
    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




                                LiveStream
    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks


                                                       Laurel Papworth


                    •slides at http://slideshare.net/silkcharm
                    •blog at http://laurelpapworth.com
                    •email laurel@laurelpapworth.com
                    •phone +61 (0)432 684992
                    •Twitter @SilkCharm



                                                                              reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




                 Social Media Campaign



    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks




    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks


                                                       Laurel Papworth


                    •slides at http://slideshare.net/silkcharm
                    •blog at http://laurelpapworth.com
                    •email laurel@laurelpapworth.com
                    •phone +61 (0)432 684992
                    •Twitter @SilkCharm



                                                                              reference

    laurelpapworth.com
Wednesday, 14 October 2009
Social Media Social Networks


                                          Title of Slide


                    •Bullets
                    •test
                    •test
                    •tes
                             Section Header
                    •tes



                                                            reference

    laurelpapworth.com
Wednesday, 14 October 2009

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Social Media for Events and Conference Organisers

  • 1. Social Media Social Networks wordle.net laurelpapworth.com Wednesday, 14 October 2009
  • 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  • 3. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 4. Social Media Social Networks Experiential Economy Ted:Talks - Joseph Pine laurelpapworth.com Wednesday, 14 October 2009
  • 5. Social Media Social Networks The Experience Economy reference laurelpapworth.com Wednesday, 14 October 2009
  • 6. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 7. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 8. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 9. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 10. Social Media Social Networks Social Network Identities reference laurelpapworth.com Wednesday, 14 October 2009
  • 11. Social Media Social Networks Reputation over time laurelpapworth.com Wednesday, 14 October 2009
  • 12. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 13. Social Media Social Networks Organiser Pays laurelpapworth.com Wednesday, 14 October 2009
  • 14. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 15. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 16. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 17. Social Media Social Networks Power of Widgets laurelpapworth.com Wednesday, 14 October 2009
  • 18. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 19. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 20. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 21. Social Media Social Networks Content - Assets -Distribution - Living laurelpapworth.com Wednesday, 14 October 2009
  • 22. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 23. Social Media Social Networks Social Media Press Release reference laurelpapworth.com Wednesday, 14 October 2009
  • 24. Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS 5.3" Recommendation: no more than 2 quotes per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” laurelpapworth.com Wednesday, 14 October 2009
  • 25. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 26. Social Media Social Networks Conferences should enable as much active participation of as many participants as possible reference laurelpapworth.com Wednesday, 14 October 2009
  • 27. Social Media Social Networks VisibleTweets.com laurelpapworth.com Wednesday, 14 October 2009
  • 28. Social Media Social Networks Live Experience laurelpapworth.com Wednesday, 14 October 2009
  • 29. Social Media Social Networks Augmented Reality Tatt laurelpapworth.com Wednesday, 14 October 2009
  • 30. Social Media Social Networks LiveStream laurelpapworth.com Wednesday, 14 October 2009
  • 31. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 32. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  • 33. Social Media Social Networks Social Media Campaign laurelpapworth.com Wednesday, 14 October 2009
  • 34. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 35. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  • 36. Social Media Social Networks Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Wednesday, 14 October 2009