Falcon Invoice Discounting: Empowering Your Business Growth
Social media and mutuals banks credit unions
1. Social Media Social Networks
Laurel Papworth, Abacus Cairns, Oct 2011
Social Media and Banking/Credit Unions
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2. Social Media Social Networks
ConnectNow CNow
wordle.net
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5. Social Media Social Networks
http://laurelpapworth.com/monetizing-online-communities/
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6. Social Media Social Networks
ConnectNow CNow
wordle.net
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7. Social Media Social Networks
Social Media #Fail
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8. Social Media Social Networks
Return On Investment
Loyalty ROI: visit a site 9x more stay 5x as long
(Source: McKinsey)
Brand ROI: 4x un-aided brand recall (Source: NFO)
Acquisition ROI: $0-10 vs. $10-$400 per customer
acquisition
Support ROI: 5x-10x more cost effective than
phone support
Meet Offline (Center for Digital Futures) One fifth
(20.3%) meet at least once a year
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9. Social Media Social Networks
$$$ value of a TwitterTweet or Facebook Share
Chompon: Facebook Share $14 Facebook Like $8
Twitter Tweet $5 Twitter Follower $2
Eventbrite: Facebook Share: $2.52, Tweet 43c,
LinkedIn: 90c email: $2.34 ($1.78 average)
Just Giving: Facebook Share (6 needed per
donation) $8 per like.
More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/
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35. Social Media Social Networks
Companies like Google and PayPal are competing with
banks through new and cheaper technology. Similarly,
BankSimple in the US and the mooted arrival of
Movenbank, a paperless, cardless, fee-free bank, are utilising
social media such as Facebook to challenge traditional
banks.
MIKE HIRST: Bendigo Bank 24 Oct 2011
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38. Social Media Social Networks
Facebook Economy
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39. Social Media Social Networks
Facebook Economy
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40. Social Media Social Networks
Facebook & P2P banks
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41. Social Media Social Networks
Facebook & P2P banks
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42. Social Media Social Networks
Social Insurance - Health
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43. Social Media Social Networks
Negative Criticism in Social Networks
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44. Social Media Social Networks
Thank goodness for negative criticism
in social media.
If you know the problem, you can
educate with an answer.
If you didn't, well, now you do!
Laurel Papworth 2011
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48. Social Media Social Networks
Cost of Inaction
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49. Social Media Social Networks
Your Community is Calling You
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50. Social Media Social Networks
.... are you listening?
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51. Social Media Social Networks
.... are you listening?
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52. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
•iTunes Social Media Business podcast
reference
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