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How To Build A Social Network

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Laurel Papworth
Laurel Papworth

from http://laurelpapworth.com. One day workshop at WebDirections 07 and University of Sydney (2008): This workshop will benefit anyone who is interested in building a community around their business’ online presence. To get the most out of this workshop you will be prepared to spend a day focussed on the social and community side of the Internet. This is not a technical course but a reasonable grasp of user applications such as blogs, wikis, and tagging will be assumed. Also taught at Making Links, Sydney, Australia

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How to Build and Maintain Vibrant Social Networks and Online Communities Laurel Papworth Social Networks Strategist world.com.au
Slides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Why am I here? Are our reasons aligned? Laurel Papworth
Types of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mazlow’s Hierarchy of Needs adapted by Amy Jo Kim Take on new roles and new opportunities Develop skills Self Actualisation Ability to contribute and be recognised for those contributions Ability to earn self respect, respect of others and ability to contribute Self-esteem Belonging to a community as a whole, and swarms (subgroups) Ability to give and receive love, belonging to a group Social Protection from hacking and trolling, privacy, level playing field Protection from crimes and war, living in a just society Security and Safety System access, retain management of system identity Food clothing Shelter, health, Physiological
The “Why” of social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Name and Motto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Where should I visit? Laurel Papworth Social Network Bytes Where do I go?
Where to go? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to you like to communicate? ,[object Object],[object Object],[object Object]
Who-to-who(m)? ,[object Object],[object Object],[object Object],[object Object]
 
Tools to Use ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Social Network Bytes Who am I? What is my identity? Laurel Papworth
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sign Me Up! ,[object Object],[object Object],[object Object],[object Object]
75 th on Google Search
 
Don’t want to check contacts now? Don’t want to check contacts now?
Looking to meet? Description? Starsign?
Uh.Oh. It’s a dating site
 
Establish Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Network Bytes Can you help me? How do I get involved? Laurel Papworth
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clearly define… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visitors Centre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regular Centre ,[object Object],[object Object],[object Object],[object Object]
Social Graph Not a People Graph
WoW Virtual World WoW economy Thottbot.com 391 allakhazam.com 798 WowWiki1,299 blog blog blog blog blog blog blog blog blog WoW site 291 incl. Forums
Social Network Bytes What are you doing? How do I get involved? Laurel Papworth
New & Small ,[object Object],[object Object],[object Object],[object Object]
Mix up social and disciplinary? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Any of these can be volunteer. Or paid.
Volunteer vs Paid ,[object Object],[object Object],[object Object],[object Object]
Choose your leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Community Rewards ,[object Object],[object Object],[object Object],[object Object]
Critique User Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Bytes How do I behave? It’s War: Rules of Engagement Laurel Papworth
Documentation & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yes Moderators are st00p1d ,[object Object],[object Object],[object Object]
 
Technical decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Documents ,[object Object],[object Object],[object Object],[object Object]
 
Official ADMIN???? … there are 650 Admins . And I'm pretty sure the one with Fuck You in the headline and the other one with My Willys Is Bigger than Yours are not real admins…
 
Tools for Leaders ,[object Object],[object Object],[object Object],[object Object]
Social Network Bytes What’s going on? Where’s the party? Laurel Papworth
Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event Management ,[object Object],[object Object],[object Object],[object Object]
Contests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meetings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Performances ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Bytes What’s the celebration? Recognising & rejoicing with others Laurel Papworth
Ritual and Holidays ,[object Object],[object Object],[object Object],[object Object]
Hello and Goodbye ,[object Object],[object Object],[object Object]
Birthdays Gifts Co-incidence? I think not…
Sophie Delezio: 16,000 entries in basic guestbook online community
 
Control some rituals ,[object Object]
Social Network Bytes All together now? Me and my buddies Laurel Papworth
Intimacy vs Growth ,[object Object],[object Object],[object Object],[object Object]
Joomla Mambo
 
 
More Information? ,[object Object],[object Object],[object Object],[object Object]

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How To Build A Social Network

  • 1. How to Build and Maintain Vibrant Social Networks and Online Communities Laurel Papworth Social Networks Strategist world.com.au
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  • 3. Social Network Why am I here? Are our reasons aligned? Laurel Papworth
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  • 5. Mazlow’s Hierarchy of Needs adapted by Amy Jo Kim Take on new roles and new opportunities Develop skills Self Actualisation Ability to contribute and be recognised for those contributions Ability to earn self respect, respect of others and ability to contribute Self-esteem Belonging to a community as a whole, and swarms (subgroups) Ability to give and receive love, belonging to a group Social Protection from hacking and trolling, privacy, level playing field Protection from crimes and war, living in a just society Security and Safety System access, retain management of system identity Food clothing Shelter, health, Physiological
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  • 10. Where should I visit? Laurel Papworth Social Network Bytes Where do I go?
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  • 17. Social Network Bytes Who am I? What is my identity? Laurel Papworth
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  • 20. 75 th on Google Search
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  • 22. Don’t want to check contacts now? Don’t want to check contacts now?
  • 23. Looking to meet? Description? Starsign?
  • 24. Uh.Oh. It’s a dating site
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  • 30. Social Network Bytes Can you help me? How do I get involved? Laurel Papworth
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  • 35. Social Graph Not a People Graph
  • 36. WoW Virtual World WoW economy Thottbot.com 391 allakhazam.com 798 WowWiki1,299 blog blog blog blog blog blog blog blog blog WoW site 291 incl. Forums
  • 37. Social Network Bytes What are you doing? How do I get involved? Laurel Papworth
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  • 44. Social Network Bytes How do I behave? It’s War: Rules of Engagement Laurel Papworth
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  • 51. Official ADMIN???? … there are 650 Admins . And I'm pretty sure the one with Fuck You in the headline and the other one with My Willys Is Bigger than Yours are not real admins…
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  • 54. Social Network Bytes What’s going on? Where’s the party? Laurel Papworth
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  • 60. Social Network Bytes What’s the celebration? Recognising & rejoicing with others Laurel Papworth
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  • 64. Sophie Delezio: 16,000 entries in basic guestbook online community
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  • 67. Social Network Bytes All together now? Me and my buddies Laurel Papworth
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