The document provides guidance on using Facebook and Twitter for business purposes. For Facebook, it discusses how to set up a business page, use marketing intelligence to find customers, create ads, manage admin permissions, automate content, build audiences, and measure analytics. For Twitter, it discusses how to set up a business account, find customer communities, create content, establish a business voice, automate activities, and measure analytics. It also includes tips for specific elements of Facebook pages like cover photos, profiles, timelines, tabs, and apps.

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Facebook

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New Page

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Add Friend.
Mutual Friends
Newsfeed -
FBO - Edgerank
Advertising
Like Biz Page Personal Profile
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TimeLine
Cover
Photo
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CreatedPlaces/Maps
https://www.facebook.com/page_guidelines.php
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Size of Image URL - choose
carefully!
What’s in it
for “me”
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Sandbox or Test Page
https://www.facebook.com/CheatSheetSizesDimensions

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https://www.facebook.com/help/?faq=276329115767498 Cover Photo
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Edit Page - Manage
Permissions
Ads
Reply inbox
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Exercises
1. Change email Notices
2. Unpublish Page
3. Change Category
4. Profile Pic?
5. Featured Personal Profile
6. Invite Email CSV
7. Managers and Admin
8.Apps - like pinterest
9. Mobile - SECRET!!
10.Analytics
11. Help
https://www.facebook.com/pages/edit/?id=123456789
Edit Page - Manage Permissions
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https://www.facebook.com/PAGENAME?sk=page_insights

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Create Ad
https://www.facebook.com/advertising
Ad Analytics
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Choose:
Cairns
Women
18-40
Expecting, Newlywed
Marketing Intelligence
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ChooseYour Audience

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https://www.facebook.com/help?page=195623423828629 Ads FAQ Help
http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf Facebook PDF Manual
Have a group of ads draw
from a campaign “bucket”
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Full Report
Export
Weekly
Schedule
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if THIS then THAT
if
THIS: original source content e.g. a blog changes
then
THAT: post to my Facebook Page
Consider: https://ifttt.com/recipes/10336
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Twitter

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New Page

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http://Twitter.com
If you haven’t signed up already, please sign up
Timeline = Newsfeed
Following = “Likes”
Tweets = Status Updates 140 char
Trend: Repetition of keyword
HOME = FB Newsfeed
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Interactions =
FB Notifications
CONNECT = FB Wall/Timeline
@name - link to profile
#word - link to search
RT - Retweet (FB like or share )
Arrow Over =
Expand, Reply, RT, Fave
@SilkCharm
NOT
@laurelpapworth
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Lists
Add Members
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Streams
Status Updates
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http://klout.com/#/friends
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https://bitly.com/ add a PLUS sign
e.g. https://bitly.com/FrankenW+
Twitter Measurement

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Facebook
• Use the computer to set up a Facebook Business Page
• Discover how to use Facebook marketing intelligence to find your
customers
• Practice creating Facebook Ads with tips and tricks to engage
• Establish Business vs Personal Facebook settings and manage Admins
• Learn how to automate content and use tools to save time
• Investigate building audiences on Facebook Business Page
• How to Measure success through analytics tools
FACEBOOK
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TWITTER
Twitter
• Learn how to set up Twitter for Business
• Find and follow customer communities
• Learn how to create content for Twitter
• Establish Business vs Personal voice on Twitter
• Discover how to automate following and content on
Twitter
• How to Measure success through analytics tools
• Investigate sponsored tweets and verified accounts
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CREATE YOUR OWN
https://www.facebook.com/pages
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Image Size
100 x 72 px
EnterYour Website or
http://laurelpapworth.com
Destination:
Internal (pages) vs External (websites)

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Preview Ad
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Facebook
REVIEW Business Pages!
1. COVER PHOTO: use a description for the cover photo and rotate the information and where it links to in the description. !
2. PROFILE Image - shows up on customers’ timelines!
3. TIMELINE: Consider using the timeline like CocaCola telling the brand history back to the 1800’s.!
4. ABOUT: What’s in it for ME? Not how good the company is. Provide value & convert.!
5. TABS and APPS Four main tabs and another 8 underneath. Like or Share an update!
6. STATUS UPDATE: schedule, Pin and Double width. !
7. ANALYTICs: Likes and popular location/month Insights.!
8. ADVERTISING: Boost Post, sidebar ads.!
Exercise. What are your favourite Facebook Pages? What do you like about them? !
• https://www.facebook.com/rihanna!
• https://www.facebook.com/Telstra!
TAB APPS !
1. Featured Product/Service!
2. Blog RSS!
3. Add a competition app that indemnifies Facebook & collects email address (from FB login)!
4. Store app!
5. Mailchimp email newsletter app!
6. Booking app WECO Booking app https://www.facebook.com/wecosyd/app_513281068684929!
7. Telstra LiveChat app LiveChat app http://www.livechatinc.com/