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Silja Chouquet
Silja Chouquet
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Presentation to INSEAD Healthcare Summit: Social Media
Communications Timeline Fewer Voices More Voices
Social Bookmarks Video Communities Networking Sites Wikis & Social Search Semantic Web Blogs & Microblogs Photo Communities Social Ranking Sites Sharing Links to New Content Sharing Media Sharing Thoughts ,[object Object],[object Object]
Who Uses It? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who Uses It? ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen
Is every type of patient connecting?
HCPs are Also Using Social Media ,[object Object],[object Object],[object Object]
Why should you care about the social web?
Consumerization of Health Care
What can I do with it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s doing it well?
Who could be doing better? If your “insights” are off-base you’re likely to hear about it
Thank You!

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