20100906 hcsmeu digipharmpres

Healthcare and social media in Europe:
one year later...

The first tweetup presentation ever...

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 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.

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 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(

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 Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm
presentation. Gr8 news 4 you: brief & 140 character concise!

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 All my bullets are 140 characters and thanks to a little help from my friends will
be tweeted in the #digipharm tweetstream as I go along.

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 This does NOT mean you can slack though. With ur help we will make this a
highly interactive #digipharm presentation! No, really!

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 This does NOT mean you can slack though. With ur help we will make this a
highly interactive #digipharm presentation! No, really!

 So may I ask all #digipharm delegates in the room to please stand up.

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Who knows twitter...

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 #digipharm: Please sit down, if you have never heard about twitter.

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#digipharma: If anyone sat down...um, thanks for coming?

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 #digipharm: Please sit down, if you have never used twitter.

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#digipharma: For those of you who sat down...REALLY?!? Why?

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 #digipharm: Please sit down, if you have never used a hashtag on twitter.

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#digipharma: Could someone in the room, please explain what a
hashtag is and how it works?

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#digipharma: Could someone in the room, please explain what a
hashtag is and how it works?

 #digipharm: Oh, before I forget: you can all sit down now, this was just to wake
you up ;-)
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Real time hashtag conversations on twitter

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#Digipharm conversation
on twitter where people
comment on what is said
here

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#hcsmeu real time
conversation on twitter

here

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@andrewspong
@andrewspong
@andrewspong

#hcsmeu real time
conversation on twitter

here

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Who knows #hcsmeu...

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 #digipharm: Please stand up if you ever used the #hcsmeu hastag or
participated in one of our tweet up Friday’s @ noon UK, 1pm CET.

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#digipharm: Hi, #hcsmeu! I love you guys!

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• #digipharm: Could one of you explain what
#hcsmeu stands for and what we discuss,
please? All other: you may sit again :O)

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• #digipharm: Could one of you explain what
#hcsmeu stands for and what we discuss,
please? All other: you may sit again :O)

#digipharm: Um...The official version, not the one
we made up last night, ok?

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Meet the hcsmeu tribe

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This is a mosaic of some
#hcsmeu participants who
helped to generate...

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over 6000 tweets, 137
posts, 305 forum discussions
and 57 news articles
generated since Aug 2009

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over 6000 tweets, 137
posts, 305 forum discussions
and 57 news articles
generated since Aug 2009

Did I mention that I LOVE
you #hcsmeu guys?

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Hcsmeu is now one of the most established
healthcare chats on twitter and beyond...

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The blue line is the #hcsm
tweet up, the US equivalent
that we modeled #hcsmeu
after.

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The green line is #hcsmeu,
the red is #rnchat, a nurse
that we modeled #hcsmeu
speciﬁc chat that started @
after.
same time

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The means that #hcsmeu,
This green line isover 2000
the red is participated in
people #rnchat, a nurse
that we modeledstarted @
#hcsmeu since #hcsmeu
speciﬁc chat thatits start in
after.
same2009.
Aug time

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The means that #hcsmeu,
This green line isover 2000
tweetof usparticipated inof
the red isthe US equivalent
130 up, #rnchat, 80%
people created a nurse
that wechat that started @
modeled #hcsmeu
speciﬁc thesince its start in
#hcsmeu content!
after.
same2009.
Aug time

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Who tweets in #hcsmeu...

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 #digipharm: @andrewspong and @whydotpharma (that’s me, remember?)
generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we?

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#digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy:
please stand, you generated the next 10% of the tweets!

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#digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy:
please stand, you generated the next 10% of the tweets!

• #digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics,
@pharmaguy: ok, its official now, you can sit again

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What do we talk about?

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and if we have not convinced you to join #hcsmeu:
THIS should make you want to join our tweet
ups...because we just MIGHT discuss YOUR social
media project next ;O)
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The patient’s use of social
media in relationship to
pharma is a topic we
discuss A LOT @ #hcsmeu

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#fdasm, a convo on FDA The patient’s use of social
regulations within social media in relationship to
media is another favorite pharma is a topic we
#hcsmeu topic discuss A LOT @ #hcsmeu

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How did #hcsmeu start? On our desktops!

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Skype: video conference with
Andrew to set up tweetup

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Gmail: to reﬁne our action plan,
draft shared documents and wave to
edit stuff at the same time

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edit stuff at the same time issued synchronized
blog posts to explain why
we are doing this

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Inform all of our
Skype: video conference with followers that we are
Andrew to set up tweetup going to have a new
tweetup

we are doing this

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link twitter to my
status updates to inform my
friends

Inform all of our
tweetup

we are doing this

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link twitter to my
friends

added a theme song just for
fun
Inform all of our
tweetup

we are doing this

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link twitter to my
friends

added a theme song just for
fun
Inform all of our
tweetup

we are doing this

...Andrew NEVER calls me :(

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End of tweetup presentation...

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 Thank you so much #digipharm for your patience with this new format of
presenting :-) You were great!

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 One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing
and scary at first...but we will be nice...and you will get a lot of out of this

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 One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing
and scary at first...but we will be nice...and you will get a lot of out of this

 #hcsmeu: you guys rock! Thank you for your support, engagement and
contributions to #hcsmeu since 2009, let’s keep it coming!

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The aims of #hcsmeu
Aims to
 Revolutionize healthcare by increasing patient-focus,
improving access to healthcare services
 Augment the targeting of medical research, improve
the quality and delivery of care, and advance patient
education and empowerment.
 Drive adoption of social media in healthcare across
Europe in order to improve the quality, access, value
and effectiveness of healthcare delivery to patients.
Accomplished by means of
 Gathering & engaging a community of healthcare
stakeholders with shared aims & goals
 Lobbying administrative bodies and governmental
agencies in order to provide clarity and transparency
at a regulatory level
 Facilitating the creation of health knowledge bases
and open access resources

The aims of #hcsmeu
 Chronicling, but also seeking to influence, the
evolution of the health conversation on the
social web in Europe and beyond.
 Democratizing the health conversation
between patients, healthcare professionals, the
pharmaceutical industry and other key
stakeholders
 Promoting the idea that our/your community is
your/our audience : #hcsmeu Tweetreach
seldom drops below 10,000, and has been
known to be three times that number
 Ensuring impartiality: #hcsmeu does not
'belong' to any constituency
 Maintaining independence: #hcsmeu does not
http://www.hcsmeucamp.com/ currently have a business model. No-one pays
anything to participate, and no-one gets paid
for participating. All activities are undertaken
on a goodwill basis

What #hcsmeu will go on to do
hcsmeucamp 1 (31/3/201, Berlin)
established three objectives:
1. Build a knowledge hub
Status: wiki created. Means, methods
of finding, adding, updating data TBD
2. Outreach: establish national chapters,
promote and recruit
Status: Spain, France, UK,
Switzerland, Greece, Austria
established
3. Data: collection, analysis, redistribution
to advance aims & objectives
Status: remains pending. Some
uncertainty as to how to advance this

What #hcsmeu will go on to do
 The output of the 'what
should #hcsmeu be doing?'
session at #hcsmeucamp
was placed in a Wordle
 The community believes it
has the capacity to act as an
advisor (at a pan-European
and national level) to
providers, policy makers and
the industry with regards to
the effective use of social
media in the promotion of
public health and
http://www.wordle.net/show/ improvement in patient
wrdl/1852309/hcsmeucamp_ outcomes

What will you go on to do?
 If any of #hcsmeu's
aims and aspirations
appeal to you: join us.
We can't do this
without you
 We convene every
Friday under the
#hcsmeu hashtag at
1pm CET, noon UK
http://hcsmeu.wikispaces.com/

20100906 hcsmeu digipharmpres

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