My interpretation of Social Media Marketing and why it is this generation's answer to Marketing and Business.

1. Social Media
Marketing
Generation Y’s answer to 21st Century Marketing

2. I am part of
Generation
X

3. 



Generation Y, also known as the
Millennial Generation refers to people
born between the early 1980s and early
2000s.
WE were born into the era of Computer
technology.
WE delay starting our careers and
settling down with family.
WE were born into a world of “instant
gratification” e.g. hence internet
shopping, fast internet and 30 minute
home delivery.

4. I am a strong
believer in the
future of Social
Media
Marketing in
Business.

5. Wikipedia describes it as:
“Social media is a platform
that is easily accessible to
anyone with internet access.
Increased communication for
organizations fosters brand
awareness and often,
improved customer service.

What is
Social
Media?
 Additionally, social media
serves as a relatively
inexpensive platform for
organizations to implement
marketing campaigns.”

6. Wikipedia describes it as:
 “Gaining website traffic or attention
through social media sites.
What is
Social
Media
Marketing



Social media marketing programs usually
centre on efforts to create content that
attracts attention and encourages readers
to share it with their social networks.
A corporate message spreads from user to
user and presumably resonates because it
appears to come from a trusted, third-party
source, as opposed to the brand or
company itself.
Hence, this form of marketing is driven by
word-of-mouth, meaning it results in
earned media rather than paid media.”

7. 
Why
Social
Media?
Almost free
Majority of the accounts require you to just
have a good internet connection and
computer(no complicated Marketing
budgets).

Wide Reach
Almost any audience can be reached with
little effort.

Incorporation with Main Marketing
strategy.
A brand may already have a strong
marketing strategy, but Social media can
give that much needed Word of Mouth,
which is powerful. Viral Marketing is
inevitable.

8. 

Types of
Social
Media




Social Networks:
Services that allow you to connect with
other people of similar interests and
background.
e.g. Facebook and LinkedIn
Bookmarking Sites :
Services that allow you to save, organize
and manage links to various websites
and resources around the internet.
e.g. Delicious
Social News :
Services that allow people to post
various news items or links to outside
articles and then allows it‟s users to
"vote” on the items. The voting is the
core social aspect as the items that get
the most votes are displayed the most
prominently.
e.g. Digg

9. 

Types of
Social Media
(Continued)
Media Sharing
Services that allow you to upload and share
various media such as pictures and video. Most
services have additional social features such as
profiles, commenting, etc.
e.g. YouTube and Sound Cloud


Micro blogging
Services that focus on short updates that are
pushed out to anyone subscribed to receive the
updates.
e.g. Twitter


Blog Comments and Forums
Online forums allow members to hold
conversations by posting messages. Blog
comments are similar except they are attached to
blogs and usually the discussion centres around
the topic of the blog post.
e.g. Wordpress and Tumblr

10. I intend on
focusing and
discussing the
following in terms
of the South
African Digital
Landscape…

11.  Social Networks
 Micro blogging
 Blog Comments and Forums

12. Social
Media
tools
 Facebook
 LinkedIn
 Twitter
 Blogs

13. 
Why use
LinkedIn?




http://www.linkedin.com
As of June 2013, LinkedIn reports
more than 225 million newly
acquired users in more than 200
countries and territories.
The barriers of communication
between Secretaries and CEOs has
narrowed, as they can connect on
LinkedIn.
It is the largest professional
network in the world.
It is an effective way to advertise
your expertise using tools such as
projects, certifications, hyperlinks
and recommendations.
It presents an opportunity to join and
participate in forums and groups of
interest.

14. Not at all:

Is Facebook
a passing
fad?
https://www.facebook.com/



It‟s a great place for sharing. Sharing of
pictures, videos and articles.
Its great for chatting, it opens you up to a
huge audience which you can target
effectively through a Facebook group.
Communication is constant and people
update their statuses regularly, it easy to
gain a following by writing compelling
statuses that command „likes‟ and
comments, allowing for engagement and
discussion.
Facebook is flexible and there is no need
to call in a web developer every time you
want to update information, making
information relevant, all the time.

15. Does
Twitter
have a
good Side?
Definitely…..
It is known for its “Twitter wars” that
happen between celebrities and
public figures, however:



https://twitter.com/

As a business you can see what people are
saying about your brand in real-time.
Twitter allows you to write short update (140
characters) so your followers can read on the
go, this makes them more likely to read.
Twitter drives traffic to other websites,
Facebook accounts, blogs and other online
tools, through the use of hyperlinks.
Twitter breaks down the communication
barriers because people may not return a
phone call, but they will surely reply to a tweet.

16. Yes it is:
Is a blog as
effective as
a website?
 As a result of its informal nature



http://wordpress.com/
it is more effective at reaching an
audience.
Blogs have a human voice as
they are usually written by one
person, this makes it easy for the
audience to connect with the
writer.
Blogs can be used by companies
to just speak about the brand.
Blogs can also connect to other
tools such as the company‟s
Facebook page and website.

17. 
Fast Facts



2. 500 years of YouTube videos are
watched on Facebook every
day and 70% of business-toconsumer marketers have acquired
a customer through Facebook .
9. 43% of US marketers have found
a customer through LinkedIn .
16. 69% of online business-toconsumer marketers use Twitter,
compared to 80% for business-tobusiness .
77% of internet users read blogs.

18.  What is Mzansi’s take on
Social Media ?

19. 




There are More than 6,1 Million
South Africans are on Facebook.
There are 1,1 Million Registered
Twitter Users in South Africa.
There are more than 2, 2 million
South African‟s on LinkedIn.
There are approximately 6 Million
YouTube users in South Africa.
Blogging has increased among
celebrities and writers as a
marketing tool.

20. Examples of
Good Social
Media
Campaigns
I really enjoyed reading up
about these campaigns,
powerful stuff :
 http://www.searchenginepeo
ple.com/blog/5-greatexamples-of-social-mediamarketing-supercampaigns.html

21.  I am only scratching a
revolution. Social Media
Marketing is on the rise
and gaining momentum in
South Africa. The early
adopters will benefit from
this tool in years to come.

22. 

Bibliography







http://outthinkgroup.com/tips/the-6-typesof-social-media
http://socialmediatoday.com/stevepyoung/
1656466/24-must-see-social-mediastatistitcs-2013
http://www.bluemagnet.co.za/blog/thecurrent-state-of-social-media-in-southafricahttp://socialmediatoday.com/mikevelocity/1
698201/blogging-stats-2013-infographic
Http://memeburn.com/2010/10/22-blackbloggers-you-should-be-reading/
Relevancy Group
Hubspot
A Sales Guy Consulting
Brafton

23. 
This presentation was compiled by:
Silindile Nkosi
Freelance Marketer
Writer
Administrative Secretary
You may contact me:
Email: sly.ntombi@gmail.com
Cell number: 082 083 8808
LinkedIn profile:
http://www.linkedin.com/pub/silindilenkosi/23/789/5b6