1. Silicon Halton Branding 3/31/2010 1 Copyright Silicon Halton

2. About this deck This powerpoint deck in concert with the branding guidelines document will serve as the primary tool to illustrate the Silicon Halton Brand architecture and guidelines. To start it is being used to propose Silicon Halton’s “endorsement brand” option to SH members 3/31/2010 2 Copyright Silicon Halton

3. Version Control 3/31/2010 3 Copyright Silicon Halton

4. Branding Group Sekey Vincent, Jelly Bean Solutions Nancy Mancini, Marcom Blueprints Don Gibson, Pippard Inc. PounehRahmi, US/Canadian Lawyer Rick Stomphorst, Stomphorst Consultancy Chris Herbert, mi6 3/31/2010 4 Copyright Silicon Halton

5. Concepts Concept #1 Initial Concept #2 Badge MEMBER MEMBER hex# 669933 R: 102, G:153, B:51 3/31/2010 5 Copyright Silicon Halton

6. Concept #1: Layouts Stationery Web Business Card (actual size) 3.25 inch = 8.255 centimeter 1.75 inch = 4.445 centimeter IAB Banner Guidelines (actual size) 3/31/2010 6 Copyright Silicon Halton

7. Concept #2: Layouts Stationery Web Business Card (actual size) 3.25 inch = 8.255 centimeter 1.75 inch = 4.445 centimeter IAB Banner Guidelines (actual size) MEMBER MEMBER 3/31/2010 7 Copyright Silicon Halton

8. Selection Process Step 1: Seek comment from branding team Step 2: Share with membership (online and/or @ next meetup) to vote/decide (majority rules) Step 3: Finalize branding/usage guidelines Step 4: Make GA (generally available) 3/31/2010 Copyright Silicon Halton 8