Presenter 1 of 3 of 10 UX Methods To Help You Build Great Applications.
Rami Tabbah is a usability consultant with over 20 years experience. He holds a Masters of Engineering in Cognitive Ergonomics. His focus is to create efficient user interfaces that affect the business bottom line.
@Ergonaute
blog.ergonaute.net
See www.SiliconHalton.com
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ISO 9241-11 usability definition
Usability is the measure of
how easily, efficiently
and satisfyingly
different types of users
can accomplish different
tasks towards different
goals
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ISO 13407 (1999)
User Experience
• Early Focus on users
Plan Strategy &
Strategy Process and tasks
• Empirical measurement
of product usage
Research & Specify • Iterative design: Design,
User Research & the Context of Use
test, modify
Testing
Evaluate Designs Research & Specify
against Requirements Requirements
Design & Produce Design
Solutions
Prototyping
Design Meet Requirements &
Produce Design
Documentation Documents
ISO 13407 : Human-centred design processes for interactive systems .
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Task 3: Order a Packaged Product
Steps – current Steps – proposed
1- Pick “place a new order” 1- Select product from list (assuming one click
2- Pick exchange without opening the tree)
3- Click on next 2- Scroll down
4- Select package products 3- Click on “Order Selected Products” button
5- Click on “Next” without changing delivery 4- Scroll down
method 5- Click on “Submit” button on the “Confirm
6- Select product from tree (assuming one click) order details” page
7- Scroll down 6- Click “Download Packaged Products” link on
8- Click “Next” the “Order submitted” page
9- Select product from sub tree (assuming one
click)
10- Scroll down
11- Click “Next”
12- Scroll down
13- Click “Final submission” on summary page
(assuming no printing)
14- Scroll down
15- Click “Download packaged products” on
confirmation page
Estimated time – current Estimated time – proposed
M+P+2B+ 39 sec M+P+2B+P+12B+P+2B+ 14.8 sec
W+M+P+2B+P+2B+P+2B+ W+M+P+6B+P+2B+
W+M+P+2B+W+ W+M+P+2B
M+P+2B+W+M+P+2B+P+6B+P+2B+
W+M+P+2B+P+6B+P+2B+
W+M+P+6B+P+2B+
W+M+ P+6B+P+2B
The total saving is thus approximately 62.05 %.
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Unified Usability
End to End user experience strategy
User Centric Design approach
Business objectives and strategy
Business processes & patterns
Multiple silos
Multiple user interfaces
Diverse data sources, devices and technologies
Different types of users and contexts of use.
Business and technology evolution
Accessibility and universal design
Calculates end to end performance
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Ergonaute’s Usability Maturity
Model for Large Corporations
Maturity
9- Strategic
8- Benchmarked & Optimized at Organization Level
7- Integrated in Delivery Framework
6- Implemented at Process Level
5- Standardized (guidelines, reuse)
4- Considered at Project Level
3- Recognized
2- Unorganized
1- Developer Centered Usability
0- Unrecognized
Ergonaute’s Usability Maturity Model for Large
Corporations, 2011
A common issue is adding all the features we think the users need This is how products become complicated We need to focus on what matters to users
This takes me to the definition of usability. It is not about esthetics, it is… We need to help the different types of users achieve their goals, and we need to understand how they perform their tasks We need to measure the design Efficiency Effectiveness Satisfaction
To ISO 9241: The World's most influential usability standard ISO 13407: Human-centred design processes for interactive systems ISO TR 18529: Human-centred lifecycle process descriptions Guidelines: for windows, for the web Principles: error prevention, user control, minimizing workload Research: testing with users Science: Chunking: making more efficient use of short-term memory by recoding information in chunks. Similarity: When two elements have a similar size and shape, the brain will link them together Fitts law: Calculates time it takes to point at something, based on the size and distance of the target object.
To conclude, here are few points to remember: Usability is about a design adapted to users. We do not want to train users and have them rely on support. They should find the design intuitive and learn it by themselves. As you saw from the benefits, Usability has a huge impact on cost and performance. The ROI of these projects is high and can easily be calculated In the booklet you will find the slides and all the details we did not read. You will also find questions based on the usability maturity model. These questions will give you an idea about few steps you can take. We are all here to answer your questions And Feel free to come see us after the event. Thank you