1. MOVING GLOBAL CONTENT
EXCHANGE TO THE CLOUD
Ian Hamilton
Chief Technology Officer, Signiant
Broadcast Asia 2012

2. OUTLINE
• Broadcast Content Delivery
• Challenges
• Huge Files
• Slow Traditional Transport Mechanisms
• Cloud Options
• Public Cloud Service
• Private Cloud Infrastructure + Software
• Public Cloud Infrastructure + Software
• Cloud Service Internals
• Hybrid Cloud Content Exchange
• Summary
www.signiant.com 2 © 2012 Signiant, Inc ., All rights reserved

3. BROADCAST CONTENT DELIVERY
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 3 © 2012 Signiant, Inc ., All rights reserved

4. 720
CONTENT TRANSPORT CHALLENGES GB
Huge Files
30
20
Gigabytes
10
23
GB
0
2 MB
Office
Productivity HD Broadcast Uncompressed
Documents Content 2K
(1 hour 50 mbps AVC) (1 hour)
www.signiant.com 4 © 2012 Signiant, Inc ., All rights reserved

5. CONTENT TRANSPORT CHALLENGES
Slow Traditional Transfer Mechanisms
Transfer Time
One Hour of HD Content*
24:00
18:00
Hours
12:00
6:00
HTTP Accelerated HTTP Accelerated HTTP Accelerated
100 Mbps 500 Mbps 1 Gbps
LA Metro 1:28 0:32 1:28 0:06 1:28 0:03
LA to NY 5:35 0:32 5:35 0:06 5:35 0:03
LA to London 10:59 0:32 10:59 0:06 10:59 0:03
LA to Singapore 21:05 0:32 21:05 0:06 21:05 0:03
* 50 Mbps AVC
www.signiant.com 5 © 2012 Signiant, Inc ., All rights reserved

6. CLOUD CONTENT EXCHANGE OPTIONS
• Public Cloud Service
• Private Cloud Infrastructure + Software
• Public Cloud Infrastructure + Software
www.signiant.com 6 © 2012 Signiant, Inc ., All rights reserved

7. PUBLIC CLOUD SERVICE
For Office Documents: For Media:
• Simple Setup • Slow
• Cost Effective • Unreliable
www.signiant.com 7 © 2012 Signiant, Inc ., All rights reserved

8. PRIVATE CLOUD INFRASTRUCTURE
Pros: Cons:
• Cost Effective at Scale • IT Skills Required
• Fast Direct Transfer • Fixed Costs
www.signiant.com 8 © 2012 Signiant, Inc ., All rights reserved

9. PUBLIC CLOUD INFRASTRUCTURE
Pros: Cons:
• On Demand • IT Skills Required
Infrastructure • Cost at Scale
• Double Transfer
www.signiant.com 9 © 2012 Signiant, Inc ., All rights reserved

10. HOW CAN WE ACHIEVE
PRIVATE CLOUD
BENEFITS
WITH
PUBLIC CLOUD SERVICE
SIMPLICITY?
www.signiant.com 10 © 2012 Signiant, Inc ., All rights reserved

11. INSIDE PUBLIC CLOUD SERVICES
Service Object
Database Storage
Web
Server(s)
Load balancer
Storage Storage
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 11 © 2012 Signiant, Inc ., All rights reserved

12. INSIDE PUBLIC CLOUD SERVICES
Service Object
Database Storage
Web
Server(s)
Load balancer
Storage Storage
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 12 © 2012 Signiant, Inc ., All rights reserved

13. PUBLIC CLOUD WITH OPTIMIZED
TRANSPORT
Service Object
Database Storage
Web Transfer
Server(s) Server(s)
Load balancer
Transfer Transfer
Client Client
Enterprise Enterprise
Storage Storage
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 13 © 2012 Signiant, Inc ., All rights reserved

14. PUBLIC CLOUD WITH OPTIMIZED
TRANSPORT
Service Object
Database Storage
Web Transfer
Server(s) Server(s)
Load balancer
Transfer Transfer
Client Client
Enterprise Enterprise
Storage Storage
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 14 © 2012 Signiant, Inc ., All rights reserved

15. PUBLIC CLOUD WITH PEER-TO-PEER
TRANSPORT
Service
Database
Web
Server(s)
Load balancer
Transfer Transfer
Client Client
Enterprise Transfer Enterprise
Transfer
Storage Server Storage
Server
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 15 © 2012 Signiant, Inc ., All rights reserved

16. HYBRID CLOUD CONTENT EXCHANGE
Transfer Transfer
Client Client
Enterprise Transfer Enterprise
Transfer
Storage Server Storage
Server
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 16 © 2012 Signiant, Inc ., All rights reserved

17. HYBRID CLOUD CONTENT EXCHANGE
Transfer
Client
Enterprise Transfer Enterprise
Storage Server Storage
Content Provider (Studio) Content Consumer (Broadcaster)
www.signiant.com 17 © 2012 Signiant, Inc ., All rights reserved

18. SUMMARY
• Hybrid Cloud Content Exchange augments robust private content
exchange with cloud file sharing simplicity
• Private Cloud Content Storage
• Reduces End-to-End Delivery Times
• Improves Security
• Reduces Costs
• Public Cloud Web Infrastructure
• Brokers Logical B2B Connectivity
• Manages B2B Delivery
• Simplifies Deployment
www.signiant.com 18 © 2012 Signiant, Inc ., All rights reserved