Real Cost of Physical Media Distribution

File-Based Content Distribution Management Has Immediate ROI The Real Cost of Physical Media Shipments

Physical Media Physical Media Capacity (minutes) Cost $/Minute Film 9 minutes $450 $50.00 Video Tape HD (HDCAM SR) 33 minutes $100 $ 3.03 Video Tape SD (Digi Beta) 33 minutes $20 $ 0.61 DVD 120 minutes SD (4.7GB) $10 $ 0.08 DVD Blue Ray 120 minutes HD (25 GB) $20 $ 0.17 Hard Drive 4800 minutes HD (1TB) $100 $ 0.02 Solid State Memory 300 minutes HD (64 GB) $150 $ 0.50

Why Physical Media? Why Not? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hard Disk?

Day in the Life of a “Dub” 1. Duplication $75 $50 $50 $25

Day in the Life of a “Dub” ,[object Object],[object Object],$75 $50 $50 $25

Day in the Life of a “Dub” ,[object Object],[object Object],[object Object],$75 $50 $50 $25

Day in the Life of a “Dub” ,[object Object],[object Object],[object Object],[object Object],$75 $50 $50 $25

Summary of Cost ,[object Object],[object Object],[object Object],Total Hard Cost to Ship Tape or Disk Duplication $75 Shipping $50 Tracking / Deliver $25 Ingest $50 Total ~$200 Range $100-500

Solution: Content Distribution Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Theoretical Times to Transmit 1 Hour of Content Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

Theoretical Times to Transmit 1 Hour of Content ,[object Object],Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

Theoretical Times to Transmit 1 Hour of Content ,[object Object],Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 100 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

Theoretical Times to Transmit 1 Hour of Content ,[object Object],[object Object],Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 100 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

Theoretical Times to Transmit 1 Hour of Content ,[object Object],[object Object],Network speed CD 1.5Mb/s DVD 5Mb/s MPEG2 50Mb/s Std Def 270Mb/s High def 1.2Gb/s 128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth 1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days 10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days 100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs 400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs 1Gb/s 5 sec 18 sec 3 mins 16 min 72 min

Cost of Internet Bandwidth Network speed Price / Month Theoretical Data Transferred (TB) / Month $/TB 1.5Mb/s (T1) $ 300 0.5 $ 597 10Mb/s $ 1,500 3.3 $ 448 45Mb/s (DS3) $ 5,000 15.1 $ 332 100Mb/s $ 7,500 33.5 $ 224 155Mb/s (OC3) $ 10,000 51.9 $ 193 1Gb/s $ 25,000 334.8 $ 75

Example 1: 120,000 Tapes Annually: 100 Locations ,[object Object]

Example 2: 12,000 Tapes Annually: 20 Locations ,[object Object]

Example 3: Company Owned Trucks Marginal Cost Savings Physical Media Shipment Tapes Shipped Per Month between 2 locations 16,000 Truck Trips / Month 16 Cost Per Month Trucks $44,000 Cost Per Month Tapes $240,000 Total Cost Per Month $284,000 Investment: Content Distribution Management Bandwidth (155Mb/s x2) $20,000/ Month Hardware $12,000 Software / Maintenance Yr1 $100,000 Implementation $50,000 Total Fixed Investment $162,000 Payback Period Marginal Cost Savings Monthly – Physical Media Shipments $284,000 Increment Month Expenses Bandwidth $20,000 Monthly Savings $264,000 Fixed Investment $162,000 Payback Period 0.6 Months

Example 4: Tape Infrastructure Replacement Cost ,[object Object],[object Object],[object Object],[object Object]

Environmental Life Cycle of a Tape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],World’s Tallest Building 130,000 Tapes 4X as tall

International Value Added Tax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Time to Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For More Information Go To: www.signiant.com/tapewhitepaper www.signiant.com www.digitalmediagalaxy.com

Real Cost of Physical Media Distribution

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