You're managing an important event with specific goals and objectives however a common goal shared by most event planners is to educate and motivate your attendees. Who better to accomplish this task than industry thought leaders? But how do you choose the speaker that's right for your specific event and most importantly your attendees?
5. Session Objectives
define the who,
what, and most
importantly WHY
http://www.flickr.com/photos/shankbone/
6. If you’re unsure, ask!
Conduct benchmark research and pre-event
surveys to gather feedback.
http://www.flickr.com/photos/nasa_goddard/
7. What are others doing right?
What are others chatting about?
What have your competitors done right?
Who do industry experts recommend?
Word of mouth is powerful!
http://www.flickr.com/photos/shankbone/ http://www.flickr.com/photos/shankbone/ http://www.nndb.com
9. Who’s the best fit?
Think fun but informative.
Consider your budget limitations.
http://www.flickr.com/photos/shankbone/
http://www.flickr.com/photos/zaneology/
http://www.flickr.com/photos/35560790@N03/
10. GOAL: You should always strive to do 3
things …
Educate, Solve Problems, & Address
Needs
http://www.sciencebasedmedicine.org/index.php/the-trouble-with-dr-oz/
11. Research findings from Meetings &
Conventions
From 114 meeting professionals
http://www.meetings-conventions.com/article_ektid50376.aspx
12. Remember your event and speakers need to
be attendee driven.
Speakers should nurture the learning.
Express the WHY for their content.
Offer solutions relevant to attendees.
http://jeffhurtblog.com/2012/10/29/your-conference-primarily-focused-on-speakers-or-attendees/
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Visit our Knowledge Center
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