The 360 Degree View of Subscriber Knowledge

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Sigma Systems

Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

Technology Business

The 360 Degree View of Subscriber Knowledge Brian Cappellani CTO Sigma Systems, Inc.

The Evolution of New Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Required? ‘ Deliver the Rich Consumer Experience ’ Interactivity – Personalization – On-Demand – Multimedia – Service Bundling

Understanding the Customer’s Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Extending to the 360° View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Unlocking The Value of Subscriber Data Leveraging “Subscriber Knowledge” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enabling Up-Sell, Campaigns and B2B Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Dawn of Advanced Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enable Integrated Consumer Experiences ,[object Object],[object Object],[object Object]

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