Michelle Shelton ATCAA: Sharon Crost, Shelly Hance, Kristin Rippee Robert Santorelli, Erin Mutch California Emerging Technology Fund, California Advanced Services Fund, Zero Divide Our ISP input team – most of the 5 county internet service providers Dan Ripke, Jim Fletcher and Chico State Ken Pulvino A host of amazing volunteers!!!

1. Broadband’s Critical
Role in Economic
Development
Calaveras Economic Summit –
October 2009
Sharon Crost
sharon@socialmediaalive.com

2. Amador-Tuolumne Community
Action Agency
Michelle Shelton Sharon Crost
www.atcaa.org

3. Right Here, Right Now
Fishing
where there are Fish

4. Right Here, Right Now
Central Sierra is YOU are the
the BEST place BEST people
to adopt to help make it
broadband and happen!
emerging
technologies!

5. Broadband enables us to live and work

6. Broadband enables us to live and work
RIGHT HERE

7. Broadband enables you to thrive

8. Broadband enables you to thrive
RIGHT NOW
RIGHT NOW

9. In The Words of Our Community
Broadband helps...
allow me to do more research to help local populations in need
allows for streaming radio and television
the arts
Entertainment and communication with friends and family
High Speed would help everything!!!
Very important for home based business
stay connected to the rest of the world via news, weather, and
email
Attract business
Provides technical education and support at home
It would be impossible for me to live and work here without high
speed internet.
run alarm/telemetry/video monitoring of premises
Play games with my friends and help with homework
assignment

10. What does broadband mean to YOU?
JOBS
INCOME
ECONOMIC DEVELOPMENT

11. THE PROBLEM

12. ADOPTION=
Access +
Applications +
Affordability +
Accessibility +
Assistance

13. BUSINESS ACCESS
>90%
Of businesses feel broadband is
critical or very important
>20%
Of businesses surveyed do not
have access to broadband
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

14. ACCESS
<10%
Cell phone data plan
VOIP
Mobile broadband
Source: Residential Random Telephone Survey, Centralsierraconnect.org, October 2009

15. BUSINESS APPLICATIONS
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

16. BUSINESS NEED: Faster and More Reliable
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

17. AFFORDABILITY
How much do you How much are
pay? you willing to
pay?
$0-29 $20-40
(50.8%) (64.7%)
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

18. Our Digital
Divide
Source: Residential
Self-Select Survey
Centralsierraconnect
.org
October 2009

19. FIGHT THE
SECURITY BROADBAND
ADOPTION BUDGET
VILLAINS
LACK
REVEALING
YOURSELF RESULTS
LACK OF
KNOWLEDGE
INFO
OVERLOAD

20. THE SOLUTION

21. Go Fishing
Where There are
Fish
Photo istockphotos

22. HELP BUILD THE LOCAL ECONOMY
ONLINE

23.  Created a broadband advisory team
 Engaged county government, internet
Central Sierra service providers, community based
organizations, community members
Connect Project through outreach
 Surveyed community demand for
broadband – residents, businesses and
California Emerging youth
Technology Fund
 Surveyed broadband infrastructure and
(CETF) alternative deployment strategies
 Facilitated ISPs to help WIN
infrastructure grants
Amador, Alpine,
 Engaged the community in future
Calaveras, Mariposa, adoption program planning
Tuolumne

24. California Advanced Services
Fund
BROADBAND INFRASTRUCTURE
ACCESS

25. Broadband Community Engagement
Project Plans (awaiting funding)
 Digital career path mentoring/ training
 Digital literacy programs
 Telehealth network development
 Computer Refurbishment
 Community Access Centers (media and arts)

26. HELP BUILD THE LOCAL ECONOMY
ONLINE

27. BUILD THE LOCAL ECONOMY
ONLINE
 Access a larger market (local or remote)
 Sustain a business in a quiet community, continue lifestyle
 Green/clean tech
 Increase speed to market
 New exchange methods
 Amplify the power of your stories
 Develop competitive advantage over your competitors

28. Find out what’s going on....
On Line
Source: Calaveras Wine Discussion eCairn
conversation

29. Find out what your fish are saying
about you
Source: http://www.yelp.com/biz/murphys-murphys#hrid:XkBbsiNv_wTKZMJFwpVnJQ/src:search/
query:calaveras%20county

30. Monitor your catch
Source: Calaveras Wine Discussion
www.eCairn.com conversation

31. Help your customers find your bait
Source: http://www.mycalaveras.com/aboutus.cfm accessed Oct 2009

32. Increase your share of the catch
Source: Calaveras Wine Discussion
www.eCairn.com conversation

33. Upgrade Your Fishing Pole
h"p://compassioninpoli.cs.files.wordpress.com/2008/11/social‐media‐trends‐2009jess3.jpg

34. Sustainable e-Business Practices
Sales E-commerce/online stores, contact
management
Marketing Social networking, blogging, online PR, video
Communication Skype, web conference, collaborative tools
Billing and Accounting Online accounting, finance, Paypal
Information Technology Sharing and storing documents online (cloud
computing)
Human Resources Distance learning, online education, training,
recruiting

35. Simple Steps for Boosting Business through Emerging
Technologies
What are the key business objec.ves and goals that can be boosted using
1 SET OBJECTIVES / GUIDELINES new techniques (sales/marke.ng/communica.on/customer service)?
What are your guidelines for interac.on/engagement?
Define the content topics and keywords that are interes.ng and
2 DEFINE important to your business
Research people and communi.es that are engaging in the topics you
3 IDENTIFY defined above
Listen, read and watch the content you defined and/or the people you
4 LISTEN iden.fied
Develop connec.ons, follow, "friend", subscribe to communi.es in your
5 CONNECT topic areas
Comment, ques.on, rate, promote and thank
6 PARTICIPATE
Post, publish, broadcast informa.on of benefit to your customer
7 ADD VALUE communi.es and/or your mission
Review the .me and resources you are inves.ng and evaluate it against
8 MEASURE the objec.ves and goals you used to start the process
Innovate, create and produce new and exci.ng content
9 INNOVATE
Use the results of your measurements to evolve your social media effort
10 EVOLVE and your overall objec.ves/guidelines. Repeat back to step 1

36. Critical Next Steps
Engage in emerging technologies
Develop guidelines for responsible
technology adoption
Invest in technology training and job
skills/tech mentorships
Share success stories

37. Economic
Development
Right Here, Right Now

38. CREDITS - SOME OF THE SUPER
TECHIE TEAM
Michelle Shelton
ATCAA: Sharon Crost, Shelly Hance, Kristin Rippee Robert Santorelli,
Erin Mutch
California Emerging Technology Fund, California Advanced Services
Fund, Zero Divide
Our ISP input team – most of the 5 county internet service providers
Dan Ripke, Jim Fletcher and Chico State
Ken Pulvino
A host of amazing volunteers!!!

39. SHARON
CROST SOCIALMEDIA
ALIVE.COM
SHARON@SOCIALMEDIAALIVE.COM
 1-408-507-2084
 sharon@socialmediaalive.com
Blog: http://getbusinesswow.wordpress.com/
LinkedIn: h"p://www.linkedin.com/in/sierratec
Twi"er: h"p://twi"er.com/mktwow