a unique concept of ground breaking

2. Sidi Rana Menggala

3. Executive Summary| Ground Breaking
• BINA NUSANTARA has emerged as a respected and well-known education
institution in Indonesia. Every single step it takes is a part of continual
improvements and achievements. Future belongs to those who are eager
to learn. BINA NUSANTARA provides high quality education programs as a
ladder to reach your bright future.
• BINA NUSANTARA as a well-known education institution in Indonesia has
a vision to become A World-class Knowledge Institution. Therefore the
Ground Breaking of BINUS University – Alam Sutera Campus become a
motivation to deliver international recognition and to achieve BINUS
20/20 Vision and Mission.

4. Objective | Ground Breaking
• Increase awareness of BINUS University as the
largest School of Design in South East Asia
• Acknowledgement of a supreme green environment
• Creating a ‘Landmark of Education’ in Tangerang
• Enhancing certain parties and communities in
Tangerang and surroundings
• Provide a safe and harmony education environment
for future students
• Becoming a stepping stone of education movement

5. BECOMING A GREEN CAMPUS
LANDMARK OF WITH 7H
SOUTH TANGERANG ENVIRONMENT
CENTER OF SOD OF BINUS IS GROWING
BSM TOWARDS 20/20

6. Phases | Activities in Periods
October 2012 >> December 12/12/12 January 2013 >>
PRA EVENT EVENT POST EVENT
PROMOTION GROUND AFTER EVENT
PUBLICATION BREAKING PUBLICATION
ROADSHOW EXHIBITION PARTNERSHIP
CAMPUS 2
CAMPUS
PRESS
CONFERENCE

7. BASIC THEME | Ground Breaking
Tree of Life
Continuous Growth and
Enhancing New Opportunities

8. THEME Correlation | Ground Breaking
The concept of Tree of Life has been used in different fields such as religion,
science, mythology, philosophy, etc. Meaning associated with the concept of
Tree of Life differs in different contexts. In different mythologies, theologies
and philosophies across the world, it is used as a motif. The concept of Tree
of Life is also used in reference to evolution and growth.
For thirty years, BINA NUSANTARA has dedicated innumerable positive
contributions to Indonesia. Numerous BINA NUSANTARA’s students, known
as BINUSIANS, have proven their ability in becoming the best in their chosen
field, winning awards and competitions in national and international level.
Hard work, dedication, and tireless efforts of not only students, but also
lecturers and staffs have led BINA NUSANTARA towards its grandness today.
BINA NUSANTARA is still on his Journey of Life and still evolving and
growing towards BINUS 20/20 – World Class Knowledge Institution.

9. THEME Philosophy | Tree of Life
CORPORATE
CULTURE
CORPORATE
VALUES
VISION – MISSION BINUS 20/20
PEOPLE. INNOVATION. EXCELLENCE

10. GROUND BREAKING INVITEES

11. GENERAL OVERVIEW
Date : December 12, 2012
Time : 10 – 12 am
Place : Alam Sutera Campus
GENERAL Rundown :
•Opening
•Building Progress Presentation
•Opening Speech by DIKTI
•Ceremonial : Golden Shovel
•3D Virtual Video of Campus
•Traditional Performance
•Lunch
•MOU Signing

12. FRAME WORK | Activities

13. GENERAL CONCEPT | Ground Breaking
Symbolic – Golden Shovel MOU signing Student Performance
Speech by DIKTI Banten Culinary 6 Religion Prays

14. GENERAL CONCEPT | Exhibition Mall
BINUS VALUES: a journey in education the nation

15. Venue Tent | Ceremonial
Ceremonial Tent : 10 m x 30 m

16. Venue Decoration | Ceremonial
Tree of Life Hello Moods
Placed in center of Venue Green – Orange

17. TIME LINE| Ground Breaking
1 – 15
November (2
weeks) 12/12/12
1– 10th of Dec
(2 weeks)
1 Month (October)

18. EVENT COST | Ground Breaking
Description Status Cost
Promotion and Printed 15.2 K
Communication
Registration Usherette & 2.62 K
Wardrobe
Event Production Sound System, 72 K
Tents, Stage, chairs
red Carpet etc
Lunch Banten Cullinary IDR 22.7 K
Entertainment Rampak Bedug IDR 7.67 K
Symbolic Golden Shovel + IDR 9 K
Ceremonial memorial stone
Total IDR 132.5 K

19. Committee| Ground Breaking

20. MEDIA INVITEES | Ground Breaking
• KOMPAS • MAJALAH GATRA
• MEDIA INDONESIA • DETIK.COM
• KORAN TEMPO • KOMPAS.COM
• HARIAN SINDO • VIVANEWS.COM
• BISNIS INDONESIA • OKEZONE.COM
• THE JAKARTA POST • METRO TV
• SUARA PEMBARUAN • TV ONE
• REPUBLIKA • SCTV
• KORAN JAKARTA • RCTI
• MAJALAH TEMPO • JAK TV
• DELTA FM • KBR 68Ha
• SMART FM • RADIO CAKRAWALA
• TRIJAYA FM • D FM
BINUS VALUES: a journey in education the nation

21. THANK YOU