3. AW
AT HOME
AY
What is AH/A Research
2 PROJECTS IN 1
1. Customer behavior at home
2. Customer behavior away
FLEXIBLE & FAST
Use in a variety of industries/circumstances
Integrate our social media recruiting
TIERED PRICING
What you see is what you get
No surprises or hidden costs
4. Among the Many Potential Uses…
CONSUMER
AUTO GOODS & TECHNOLOGY
SERVICES
FOOD &
FINANCE HEALTHCARE
BEVERAGE
5. AT HOME
What AT HOME Looks Like
People are not brand loyal anymore.
People move on to the next big, shiny object at one mention by a
Facebook friend or a Pinterest post.
So what to do as someone who develops and markets products
and services?
Obtain direct input BEFORE going to market. Test at every
step of development. Eliminate doubt and guessing. Come
away with complete validation.
Testing in the short-term will reap countless benefits and ROI in the
long-term. You will come away with a clear and strategic plan.
Methodologies We Use:
Online multi-day discussions and 1-1 interviews
Online focus groups
24hr quantitative survey
6. AT HOME
What AT HOME Looks Like
Features Include:
Wide geographic reach
Better user experience
Qualitative and quantitative options
(as well as combined in the same study)
Immediate in-depth transcripts and real-
time data
Convenient for clients and participants
Ability to post all types of media for review
Video or text options available
Range of options available based on budget Discussion Boards
Embed Quant
Video Groups
7. AW
AY
What AWAY Looks Like
Mobile research methodologies are relatively new and relatively
unknown. Which is surprising due to the fact that everyone seems
to be talking about mobile.
We’re going to be blunt here. No one has any patience for a website
or app that doesn’t work on their phone. A situation where your user
is trying to access something remotely is typically a situation with
limited time. It just has to work.
We utilize turnkey solutions for mobile research. You get
immediate feedback in the shape of heatmaps, clickstream analysis
and real-time data/reporting.
Methodologies We Use:
Mobile usability testing
Mobile qualitative studies
Mobile quantitative surveys
8. AW
AY
What AWAY Looks Like
Engaging Smart
Features Include:
Real-time reporting & analysis
Use on any device
Customized branding & flexible design
Graphic and visual interface
Better user experience
Clickstream analysis
Heatmaps
Video playback
Lack of participant boredom & fatigue
Con$nue
Con$nue
9. Recruiting
What is the most important part of market research? Asking the right people the
right questions. We help you find these people in new, innovative and cost-
effective ways.
Our team includes people who pioneered the use of social media to find
qualified and engaging respondents. No panels. No "professional" research
participants. We recruit fresh respondents on a project basis.
Our recruiting methods have several advantages: 50% less per respondent than
traditional methods, obtain a ready-to-participate sample within 48hrs, qualified
people screened twice, use to find niche and “hard to reach” people.
10. What Recruiting Looks Like
Advantages:
Less expensive than traditional methods - 50% less
Fast – as fast as 48hrs
Qualified – multi-step screening process
Niche and "hard to reach" are easy for us
Use with any of our research methods – online,
offline, qualitative, quantitative
Cycling Enthusiasts
Baby Boomers in KC Online Grocery Shoppers
Organic Dog Food Purchasers Teens NOT on Facebook
11. AH/A Tiered Pricing
Approach N= Cost Deliverables
•
Recruitment
AH/A
Small 25 $25,000 •
Incen,ves
•
Discussion
guide
for
at
home
•
Mobile
ques,onnaire/tasks
AH/A
Medium 40 $37,500 •
Programming
and
hos,ng
(online
and
mobile)
•
Modera,on
•
Transcripts
•
Developer
checklist
AH/A
Large 65 $50,000
•
Analysis
and
repor,ng
12. Side Smirk LLC
New York, NY
research@sidesmirk.com
646.370.5957
www.sidesmirk.com
