The original business model proposed selling paper t-shirts for single-use by consumers. However, the team realized targeting the healthcare industry would be better. The medical field requires large amounts of disposable fabrics for gowns, masks, etc. Developed countries already use single-use fabrics in healthcare, and demand will grow as more countries improve healthcare. The value proposition is that single-use paper fabrics are always clean, eco-friendly, and reduce contamination risks compared to reusable textiles. They also reduce maintenance costs for hospitals. The team will sell to medical suppliers and through partnerships with wood suppliers, distributors, and hospitals for trials.
1. Turning a bad idea
into a good one
Team: Vidya (16458)
2. The original business model
https://www.venture-lab.org/venture/team_ideas/314
T-Shirts made of paper
Single use tees, for consumers who
want a new dress everyday, for
attending events where they might
get dirty, and easy clothing for
events.
3. Our business model
Change the target segment from
consumers to the healthcare
industry.
The medical industry requires a lot
of disposable single use fabrics for
gowns, face masks, blankets, drapes
and so on.
Developed countries have
awareness of single use fabrics for
the healthcare industry, reducing
the need for education / outreach.
Huge potential for future growth as
healthcare becomes big in India,
Brazil, South East Asia, etc.
4. Value Proposition
Single use textiles are always clean,
are environmently friendly and have
much reduced chance of
contamination. Single use textile are
cheaper to maintain for hospitals
and have reduced maintenance and
management requirements. *
Paper based fabrics can be cheap to
produce, and easily recycled.
* Source: Nonwovens in the medical industry, Paul Marold,
Rami Raulas, Ahlstrom
5. Channels & Customer Relationships
The product will be sold through
medical supplies distributors, both
serving healthcare institutions like
hospitals as well as retail
distributors for consumer items like
face masks.
Customer relationship will happen
through advertising, personal
relationships with senior doctors at
partner hospitals and presence at
medical industry events.
6. Key Partnerships
We need to partner with wood
processing companies for supply of
wood pulp with is the raw material
for this product.
Channel partnerships with medical
supply distributors will be required
as well as partnering with an initial
set of hospitals to run trials.
8. Picture credits
The following images were used under Creative Commons
http://www.flickr.com/photos/vaguelyartistic/132177047/
http://www.flickr.com/photos/interplast/1545388465/
http://www.flickr.com/photos/interplast/1545449098/
http://www.flickr.com/photos/elentir/4504031924/
http://www.flickr.com/photos/safari_vacation/7496765660/
