this presentation details about the rebranding in banks

1. REBRANDING INITIATIVES BY BANKS BY: SIDDHARTH MISHRA(10DM010) NEELANJAN DUTTA(10DM021) AMIT KUMAR DAS(10DM031) JOYDEEP SHEE(10DM051) SIDHARTH MOHAPATRA(10DM041)

6. A Super Regional Bank? Mike Smith, Chief Executive Officer states: “ Our focus on Asia is driven by the reality that over the next two decades, economic growth in many parts of Asia – particularly in China and India – will outpace the rest of the world by a factor of three or four. At the same time, the trade and investment links between Australia and New Zealand and Asia are continuing to deepen.”

12. THERE ARE 3 MAIN REASONS FOR REBRANDING 1.There had to give up the UTI name after using it for 13 years as they were not prepared to accept terms and conditions (including royalty) from UTI AMC. The decision to rebrand itself was taken by the bank as it was allowed to use the ‘UTI’ brand name for free till january 31, 2008, beyond which it had to pay royalty for using the name.

14. SOME OTHER BANKS REBRANDED