This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.

1. Internet
Advertising
a presentation

2. The usage of the Internet
as the medium to advertise
a company’s product or
services to its targeted
audience.

3. Features
Visual Appeal – use of
images, texts, videos
Massive reach – large
audience; high internet
usage
Quick reach – instant
connectivity
Targeted approach –
easy customisation
based on preferences
Cost effective –
minimum advertising
cost
Measurable – progress
and performance of
ads calculable

4. Evolution

5. Video
7%
E- Mail
3%
Industry wise Spends 2012-13
Mobile
10%
Travel
Telecom
Search
38%
Social
13%
Print Media
Others
Online Publishers
IT
FMCG
% share of Digital
Ad spends 2012-13
Source IMRB
Electronic Media
Education
Display
29%
E-commerce
Consumer…
BFSI
Statistics
Auto
0
2
4
6
8
10
12
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6. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
conveys its advertising message visually using
text, logos, animations, videos, photographs, or other
graphics.
Web banner advertising

7. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
Pop-ups/pop-unders

8. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
Floating ad

9. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
Expanding ad

10. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
Trick banners

11. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
Text ads

12. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
designed to increase a website's visibility in search
engine results pages (SERPs). Search engines
provide sponsored results and organic results
based on a web searcher's query.

13. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
a is commercial promotion conducted
through social media websites. Many companies
promote their products by posting frequent
updates and providing special offers through their
social media profiles.

14. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
an ad copy delivered through wireless mobile
devices such as smartphones, feature phones, or
tablet computers. Mobile advertising may take the
form of static or rich media display ads, SMS
or MMS ads, mobile search ads, advertising within
mobile websites, or ads within mobile applications
or games.

15. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
a is commercial promotion conducted
through social media websites. Many companies
promote their products by posting frequent
updates and providing special offers through their
social media profiles.

16. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
is advertising posted online in a categorical listing
of specific products or services.

17. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
software that, once installed, automatically displays
advertisements on a user's computer. The ads may
appear in the software itself, integrated into web
pages visited by the user, or in pop-ups/pop-unders

18. Delivery
methods
Display advertising
Search Engine Marketing
Social Media Marketing
Mobile Advertising
Email Advertising
Online classifieds
Adware
Affiliate Marketing
occurs when advertisers organize third parties to
generate potential customers for them. Third-party
affiliates receive payment based on sales generated
through their promotion.

19. Profile Marketers
•
•
•
•
•
E-commerce portals
Products & Services Providers
Professionals
Artists
Musicians
And millions more!

20. Target Segments based on:Location OR Geography –
national, international, local & hyper-local
Personal Characteristics OR Demographics –
age, likes, dislikes, past purchases
Industry Type Medical, manufacturing, Education
Business Model – SME, B2B, B2C

21. Contributions of Modern Technology
Contribution of Technology
• E-commerce portals
Research Tools IT Products & Services
•
Development •Tools
Professionals
Social Networks Artists
•
Internet Advertising
• Musicians
Endorsements
And millions more!

22. Synergy
between
Online and
Offline
Advertising
More & more online advertising is not just done in
isolation but is used in conjunction with other
media ads. TV, Radio, Newspapers, Magazines etc

23. Marketing and
Communication
Objectives
Online advertising is used as a marketing research
tool, by checking what sites and content the
customers frequent, it thus becomes easier to
identify their demands & needs.
Online adverts are designed in a manner to create
awareness, Generate interest, Disseminate
information, Create an image, Create a strong
brand

24. T h a n k Yo u !
Created by
Siddhant Bhatia
(PGP-CEM 2013-14)
+91 88606 21214