Talk at Onrec Chicago 2010 exploring one view of the underlying truths of social media recruitment and the need to focus on enduring relationships

1. Madgex
Onrec 2010
Social Media Dreams and
Digitally-enabled Fantasies
Simon Conroy - CEO

2. Madgex’s Mission:
To help job seekers find the best jobs
and recruiters find the best candidates
by delivering inspirational and
innovative online recruitment

3. First stage of our mission:
To be the most successful global
provider of trusted job site and
resume software and services

4. Why?
Technology is improving market
liquidity and reducing human costs in
the matching of best jobs and best
candidates.

5. We believe
technology can
improve market
liquidity

6. But the web is all
about relationship
mediation

7. Unleashing the Killer App – Larry Downes

8. How do you expect to find your next job?
Job Boards
Direct
Headhunter
Networking
Weddle’s 2009 Source of Employment Survey

9. 79% of employers use
social media sites
- IAEWS 2009

11. Recruiters want a ready pool
of well qualified and
experienced candidates

12. so the web is all
about relationship
mediation

13. Job
LinkedIn Boards Facebook
Search engines Twitter
YouTube
Blog
Niche sites
Online recruiters
Referral sites
MySpace
Agency/ Headhunter

14. Step 1:
improve mutual
findability -
recruiters & people

15. Ambient Findability by Peter Morville

16. Building Findable Websites by Aarron Walter

17. Active vs Passive
20%
2%
Strategic
Search
Active
60% 18% Passive
Semi

18. Job board listings
Contextual job ads
Search engines (organic & paid)
Twitter job feeds
20% Aggregators
Jobs by email
20%
60% Email marketing campaigns
Resume databases
Strategic search
Social recruiting

19. Building Findable Websites by Aarron Walter

20. Independent User Experience research
Usability
Madgex (Star Tribune)
Adicio (Seattle Times)
Careerbuilder (LA Times Jobs)
2/2

21. Information
SEO Architecture
Marketing

22. Job seeker engagement
Accessibility
Jobs Desktop
Web
Jobs by Mobile apps
email
Web
widgets Social Mobile web
Networks
APIs

23. Impact of targeted email campaigns
Marketing
…71% increase in job applications

24. Job advert content optimisation Information
Architecture SEO Copywriting

25. Employer website/ facebook page/ linkedin profile
Marketing Copywriting

26. Marketing Copywriting SEO

27. Maximizing your reach and application rate
Marketing
1/3 Source: Madgex V3 Analytics, January 2010

28. Step 2: relationship
mediators want to be
an enduring mediator
of recruiters & people

29. Objects
Social Media Aggregation
Conversation Activity

30. Identity Relationships
Objects
Social Media Aggregation
Conversation Activity

31. Individual LinkedIn profile

33. Content
Recruitment
Community
Professional/ niche user engagement:
the attraction of the passive

34. Stackoverflow is a great
model of a professional
social media site for the
recruitment industry
It’s niche and has chosen
the right social objects for
its audience. It has a good
reputation system and it
mediates relationships
well.

36. Do we put professional social
networking features into job boards?

37. Or do we put job board features into
professional social networking sites?

38. Uses of Social Media for Recruiting

39. Unleashing the Killer App – Larry Downes

40. For both candidates and companies, social
media offers a way to digitize referrals, market
themselves, conduct research, publicize their
intentions and needs, and connect with those
who have similar interests and goals.
Jobvite Social Recruiting Report 2010

41. The web is all
about relationship
mediation

42. Focus on
Findability and
enduring
relationships

43. Simon Conroy
CEO
e: simon.conroy@madgex.com
t: +44 (0) 1273 775 100
www.madgex.com