1. intelligent contact
DataVision
eContact
The end-to-end email campaign solution
Email data, message formatting, delivery
and reporting - in one integrated service
LBM’s DataVision eContact provides email data,
creative setup, broadcast and tracking in one
integrated end-to-end campaign solution. With
access to over 700,000 opted-in business email
addresses in the LBM UK Business Email File,
DataVision eContact gives you the power to:
- Reach out to a large number of businesses
- Raise brand awareness
- Promote new products
- Generate new business leads
- Identify further prospects for future
campaign targeting
It’s fast and easy to select and target prospects.
You’ll have expert advice and resource to build
your email message, full campaign tracking,
detailed reports and ‘hot leads’ lists - all without
the burden of buying, maintaining and
broadcasting to your own email marketing list.

2. what DataVision
eContact will do
for you...
precise targeting
Using the LBM UK Business CONTACT File target your
email campaign by business type, size, age, geographical
location, likely purchasing requirement and the type of
decision maker. Need help to accurately define your target
audience? Ask us for detailed analysis and expert advice.
controlled frequency
Unlike some broadcasters, we carefully control and
restrict the number of email marketing messages sent
to each email address. Our mediated approach ensures
a high open and response rate for every campaign.
creative setup
The format and text content of an email message is
vitally important to deliverability. Our content advice
and creative setup service helps to prevent legitimate
messages being caught or blocked by Spam filters. We
can also ensure that messages open and display
correctly on multiple email clients - from html to plain
text versions.
ISP relationship management
ISPs continually attempt to prevent commercial spammers
from operating. If email broadcasts aren’t managed
correctly, reputable communications can be blocked.
The DataVision eContact email platform continually
manages the relationships with the ‘gatekeepers’ of
inboxes, allowing your legitimate marketing message to
be delivered.
report generation
It’s important to understand your email campaign
performance in detail. LBM’s DataVision eContact features
a detailed tracking report showing the number of emails
that arrived, those that were opened and those that
clicked-through. By selecting hot leads from clicked-
through data, we can help you develop follow-up
campaigns via phone or mail.

3. the process
account management
All email campaigns are managed by experienced LBM eContact Account Managers. By clearly
agreeing your objectives at the outset, we ensure your campaigns achieve maximum ROI.
step 1: make your email data selection
1. Business Selection 2. Contact Type
step 2: book date & time
Book the date and time for when you wish your campaign to be broadcast. Due to the control placed
around the number of emails sent, your Business Development Manager will advise what volumes
will be available on different dates.
step 3: design your email creative
Deliver HTML and Plain Text to LBM three Use LBM’s in-house email creative team to produce
working days before campaign broadcast date. your HTML, all text and images to be supplied five
working days before campaign broadcast date.
step 4: broadcast
The campaign will go out at the specified date and time requested.
step 5: reporting
An in-depth performance report will be provided 24 hours after the campaign has been sent.
step 6: release of hot leads
All business data relating to your click through will be provided and flagged to indicate the time and link.
used within 72 hours of campaign broadcast

4. Established in 1996, LBM designs and delivers
complete integrated marketing solutions for
major B2B and B2C brands throughout the UK.
As the fastest-growing customer management
firm in the country, LBM offers award-winning
products and services: everything from
prospect data and marketing strategy insight
to the full range of contact activity and
comprehensive direct marketing programmes.
The key industry sectors we serve include
telecoms, utilities, financial services, media,
automotive and retail. LBM is a member
of the Call Centre Association, IDM and the
Direct Marketing Association, and holds a
number of prestigious accreditations based
on the innovation and implementation of
quality programmes.
LBM House, Atlantic Street, Altrincham, Cheshire WA14 5FY
t: 0870 845 5005 f: 0161 929 4983 e: enquiries@lbm.co.uk www.lbm.co.uk
AGENCY OF THE YEAR - CONTACT