2. What’s Down Under all about
• A 13-episode half-hour show on one of the prominent
travel channels
• To be aired once a week with a repeat telecast
• Never in India has a show been concentrated on Diving
• The show will explore the sea down under and also act
as a travel guide for enthusiasts
3. What’s different
• Down Under is a travel show that intends to showcase
the upcoming diving centres from India and around the
world
• The major percentage of the show will concentrate on
showing the nature down under the sea
• Apart from the marine life, Down Under will also feature
the places around and be a travel guide
• The show will first showcase the diving centres in India
and then explore other countries
• The show can also work out package deals with diving
the centre
4. Why a Dive show
• Diving as an activity is slowly gaining momentum in India
• The number of diving centres are also going up
• India as a country has got one of the longest coastlines,
so diving as an activity can get more audience
• More and more people looking at alternate sources of
adventure
• Diving is one of the most beautiful experiences of a
lifetime
5. Key components of the show
• Introduction to the place and the diving centres around
• Visit to the diving centre
• Feature and interview the centre
• Special packages from the diving centre
• Travel around and food available
6. Introduction to the place and the
diving centres
• Every episode a new place will be featured and one of
the prominent diving centres
• The host will talk about the place and how to get to the
diving centre from the nearest airport/rail/road
• Highlight some aesthetic aspect of the diving centre
7. Visit to the diving centre
• The host will introduce the diving centre to the audience
• He will showcase some attractive features of the centre
• Showcase availability of various features at the centre
• Feature the instructors at the centre and talk to them
8. Feature and interview
• Through the show the host will feature prominently the
diving centre
• He will also interview the owner of the place at regular
intervals of the show
– Here the owner can talk about his centre
– Other features around
– Packages that he provides
– Testimonials
9. Special packages
• If the diving centre wishes, the show can partner with
some deals website and customize some package deals
for the diving centre
• This will be actively promoted through the show
10. Travel and Food
• The host will also talk about the food available at the
diving centre and also talk in general
• He will also travel around the area a bit and showcase
what other places can one visit from the diving centre
• He will also talk about some tourist attraction sites in the
vicinity
11. Benefits to the Diving centre
• One complete episode to be dedicated to the Diving
centre showcasing his offerings
• An interview of the instructor and the owner
• Attract more customers by announcing a package to
enthusiasts
• Showcase the best availability at the centre and stand
out against the competition
12. Investment for Diving centres
• Accommodation and Stay for free at the Diving centre for
the crew
• Free Dives with the instructors of the diving centre
• Diving Equipments to be provided by the Diving centre
